Marketing Analyst (Paid Social)

Wayfair; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Health benefits

GeoBlue health insurance

Life insurance

Pension plan

Tuition reimbursement

Employee discount

Parental leave

Cycle to Work

Gym discounts

Job summary

Wayfair UK & Ireland seeks a senior Paid Search marketer to own a portfolio of campaigns with a multi-million dollar monthly budget across Google and Microsoft Ads. You will build campaigns, analyze performance, and develop data-driven solutions to optimise ROI.

You will design and test innovative ideas for keyword coverage, product feeds, ad copy, and landing pages, working with Marketing Technology, Data Science, Engineering and other teams to grow the channel and respond to AI-driven

Qualifications

• Bachelor degree (or higher) in a quantitative field such as math, sciences, economics, or business.
• Prior experience in digital marketing, management consulting, startup/tech, finance, or strategy with an analytical emphasis is highly valued.
• Experience with performance marketing and/or programmatic display/video platforms (e.g., Google Ads, DV360, Microsoft Ads, Meta Ads Manager, Pinterest Ads, TikTok Ads Manager, TradeDesk, AdForm).
• Strong quantitative analytics skills with a technical inclination; able to generate insights from large data sets and build data-driven stories.

Responsibilities

• Own a portfolio of Paid Search campaigns with a multi-million dollar monthly ad budget across Google and Microsoft Ads.
• Analyze performance, identify trends, and develop data-driven solutions to improve ROI.
• Design and A/B test ideas for optimizing keyword coverage, product feeds, ad copy, and landing pages.
• Collaborate cross-functionally with Marketing Technology, Data Science, Engineering, Promotions, Category Management, and others to drive strategy.
• Evolve Wayfair's Search Marketing strategy in response to AI-driven search behavior.
• Lead automation initiatives for channel execution and data analysis.
• Evaluate channel performance focusing on incrementality and long-term customer value.

Skills

Analytical mindset

English communication

Cross-functional collaboration

Business acumen

Ambiguity tolerance

Education

Bachelor's degree in quantitative field

Tools

Google Ads

DV360

Microsoft Ads

Meta Ads Manager

Pinterest Ads Manager

TikTok Ads Manager

TradeDesk

AdForm

Looker

Excel

Job description

This is a hybrid role located in Angel, London (Monday-Thursday in-office, Friday remote).

Paid Search Marketing Team

The Paid Search team at Wayfair UK & Ireland manages multi-million dollar campaigns to capture demand across search engines. We use in-house automation, advanced analytics, and bidding solutions to optimise campaigns and drive revenue. Our work ensures customers find and purchase what they need by targeting millions of ads, optimising bids, and developing effective creative and landing page strategies. Partnering with Data Science and Engineering, we innovate and iterate on new opportunities and product categories.

What You Will Do

• Own a portfolio of Paid Search campaigns with a multi million dollar monthly advertising budget across Google and Microsoft Ads.
• Build campaigns, analyse and monitor their performance, identify trends, develop data-driven solutions to complex business problems, make optimisations to drive ROI.
• Design and A/B test innovative ideas for optimising our keyword coverage, product feeds, ad copy, landing pages.
• Work cross-functionally with Marketing Technology, Data Science, Engineering, Promotions, Category Management, and other teams to partner on strategies that grow the channel.
• Drive the evolution of Wayfair's Search Marketing strategy in response to shifting consumer behaviour due to AI Search.
• Spearhead and manage the creation of automated agentic workflows for channel execution and data analysis.
• Conduct rigorous evaluations of channel performance, emphasising incrementality and offering strategic perspectives on maximising customer LTV and channel profitability in tandem with traditional KPIs.

What You Need

• Bachelor degree (or higher) in a quantitative field of study: math, sciences, economics, or business.
• Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued.
• Experience with performance marketing and/or programmatic display/video platforms (Google Ads, DV360, Microsoft Ads, Meta Ads Manager, Pinterest Ads, TikTok Ads Manager, TradeDesk, AdForm etc.) is a big plus.
• Strong quantitative analytics skills with a technical inclination. Able to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R / Looker / Excel knowhow is preferred
• Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
• Experience with agentic AI tools (Cursor, n8n, custom GPTs/Gems etc.) and implementation to improve workflow efficiency.
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a "get stuff done" attitude
• Excellent written and oral skills in English
• Excellent critical thinking, communication, and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.

Benefits & Perks

• Full health benefits available (Medical, Dental, Vision) for eligible employees.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Life Insurance (at no cost to employee).
• Company matched Pension Plan.
• Tuition Reimbursement.
• Personalized financial planning through LearnLux.
• Wayfair Employee Discount.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Exclusive access to thousands of perks & discounts through BenefitHub.
• "Cycle to Work" Commuter Benefits.
• Gym/Fitness Discounts

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

About Wayfair Inc.

Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].