Paid Social Manager

The-Very-Group; Liverpool; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Flexible, hybrid working model

£1,000 flexible benefits allowance

30 days holiday + bank holidays

LinkedIn learning access

Bonus potential (performance)

Job summary

The Very Group is expanding its Digital Marketing Team and seeks a Digital Marketing Manager to own paid social campaigns and optimise media spend. You will drive customer acquisition and retention while collaborating with internal teams and external partners.

With 3–5 years in marketing and strong paid social experience, you’ll manage budgets, report performance, and lead a small team. The role offers a flexible, hybrid working model and attractive benefits.

Qualifications

• 3-5 years marketing experience with paid social ecosystems.
• Hands-on experience managing Paid Social campaigns.
• Experience of managing and developing a direct report.
• Experience with direct response activity and branding.
• Strong analytical skills and good Excel knowledge.

Responsibilities

• Campaign leadership – plan, execute and optimise campaigns on Meta, Pinterest, TikTok and YouTube.
• Budgeting: oversee and allocate paid social budgets across platforms and campaigns.
• Stakeholder management – be the main contact for paid social within the business.
• Translate platform and internal data into clear performance reports for stakeholders.
• Identify test-and-learn opportunities to improve performance and paid social strategy.

Skills

Paid social experience

Excel

Analytical skills

Campaign management

Tools

GA4

MMM

MTA

Job description

Internal use only - Grade F

About us.

We’re the team behind digital retailer Very.

Our purpose, helping families get more out of life, powers everything we do.

And we want our people to get more out of life too! If you’re high-performing, ambitious and make the most of every opportunity, we want to hear from you. In return, you’ll enjoy heaps of flexibility, great perks and benefits, and the freedom to be yourself, keep learning and take your career wherever you want it to go.

If you love making a difference, you’ll love making it sparkle for millions of Very customers.

About the role.

We are expanding our Digital Marketing Team to help maximise the profitable acquisition of new customers and generation of sales from existing customers across Paid Social platforms. We are recruiting for a Digital Marketing Manager who willbe responsible forthe ownership of campaigns in social platforms and is accountable for the day-to-day management of efficient media spend and generation of new customers.It’sa fast paced, exciting role anda great opportunityto make a difference to our customers and to our business.

Key responsibilities:

• Campaign leadership – plan, execute and optimise campaigns on Meta, Pinterest, TikTok and YouTube platforms across all levels of thefunnel

• Budgeting optimisation - oversee andallocatepaid social budgets across platforms and campaigns ensuring KPIs such as ROI ismet

• Stake holder management - act as a main point of contact in the business for paid social and be a voice of the team though collaboration with internal teams and externalpartners

• Ability to translate and explain platform and internal data to report the performance of activity effectively to a range of differentstakeholders

• Identifytest and learn opportunities to improve performance and advance the paid social strategy and put these intoeffect

• Line management responsibility – Digital Marketing Manager will report into the Digital Marketing Lead for Paid Social and would be support by team of Executives.
• Keeping up to date on industry and platform trends and changes.

About you.

• 3-5 years marketing experience with astrongunderstanding of paid social ecosystems

• Hands on experience of managing Paid Socialcampaigns

• Experience of managing and developing a direct report

• Experience of both direct response activity utilising feeds and branding activity

• Analytical skills andgood levelof understanding ofExcel

• Understanding of digital marketing measurement tools – GA4, MMM, MTA

• Excellent communication and organisational skills

• Proactive and enthusiastic

• Ability to work under pressure to tightdeadlines

• Must have high attention to detail e.g. proofreading, spelling,grammar

Some of our benefits

• Flexible, hybrid working model

• Inclusive culture and environment, check out our Glassdoor reviews

• £1,000 flexible benefits allowance to suit your needs

• 30 days holiday + bank holidays

• LinkedIn learning access

• Bonus potential (performance and business-related)

• Up to 25% discount on Very.co.uk

• Matched pension up to 6%

• More benefits can be found on our career site

Diversity, inclusion and equal opportunities

We’rebuilding a culture of everyday inclusion, and welcome applications from anyone who believes they can do the job. We don’t discriminate based on age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

We want our recruitment process to be accessible to everyone. If you need reasonable adjustments to apply, interview, or perform a role, let us know via [e-mail]. We’ll be happy to support you.

We’re proud to be a Disability Confident Committed Employer and have nine brilliant colleague networks - including DAWN (Disability Awareness at Very) and Think (Neurodiversity at Very) - that are helping us make Very an even more inclusive place to work.