Paid Search Manager

Jobtailor; Greater London; On-site; GBP 60,000 - 120,000; Full time

Job summary

Jobtailor is seeking an experienced Google Ads specialist to drive growth for DTC brands in the UK. You will own the acquisition strategy, build non-brand and Performance Max campaigns, and translate growth goals into tested plans and budget recommendations.

You will lead client conversations, justify proposed investments, and partner with Growth Strategists across paid search, social, offers and conversion strategy to scale performance and incremental revenue.

Qualifications

• Proven track record managing Google Ads for DTC e-commerce brands.
• Hands-on experience with non-brand Search, Shopping and Performance Max.
• Ability to explain hypotheses, changes, measurement methods and commercial results.
• Experience managing budgets of £15k to £150k per month.
• Experience leading client strategy and performance conversations.

Responsibilities

• Own Google Ads acquisition strategy for a portfolio of challenger DTC brands.
• Build and scale non-brand Search, Shopping, Performance Max and Demand Gen campaigns.
• Assess brand demand, returning customers and attribution limits when interpreting results.
• Use testing to evaluate incrementality.
• Translate client growth goals into account plans, budget recommendations and prioritised tests.
• Lead strategic client conversations about performance, growth opportunities and investment.
• Own budget pacing and forecasting across accounts spending £15k to £150k per month.
• Explain expected returns, risks and trade-offs behind recommendations.
• Build joined-up growth plans with Growth Strategists across paid search, social spend, offer strategy and conversion strategy.
• Connect search intent and product performance with creative, offer and landing page decisions.
• Plan around promotions, stock availability, product margins and repeat purchase behaviour.
• Stay hands-on with campaign builds, bidding, product feeds, testing and optimisation.
• Maintain standards for account structure, measurement and reporting.
• Provide weekly, monthly and quarterly client updates.
• Review performance and resolve risks with the Head of Paid Search.
• Contribute findings, team training and playbooks.
• Help build scalable team systems and ways of working.

Skills

Google Ads

Non-Brand Search

Shopping Campaigns

Performance Max

Attribution Analysis

Campaign Optimization

Budget Recommendations

Account Management

Data Analysis

Incrementality Testing

Tools

Google Merchant Center

GA4

Shopify Reporting

Attribution Tools

Job description

• Own Google Ads acquisition strategy for a portfolio of challenger DTC brands
• Build and scale non-brand Search, Shopping, Performance Max and Demand Gen campaigns
• Assess brand demand, returning customers and attribution limits when interpreting results
• Use testing to evaluate incrementality
• Translate client growth goals into account plans, budget recommendations and prioritised tests
• Lead strategic client conversations about performance, growth opportunities and investment
• Own budget pacing and forecasting across accounts spending £15k to £150k per month
• Explain expected returns, risks and trade-offs behind recommendations
• Build joined-up growth plans with Growth Strategists across paid search, social spend, offer strategy and conversion strategy
• Connect search intent and product performance with creative, offer and landing page decisions
• Plan around promotions, stock availability, product margins and repeat purchase behaviour
• Stay hands-on with campaign builds, bidding, product feeds, testing and optimisation
• Maintain standards for account structure, measurement and reporting
• Provide weekly, monthly and quarterly client updates
• Review performance and resolve risks with the Head of Paid Search
• Contribute findings, team training and playbooks
• Help build scalable team systems and ways of working

Requirements

• Proven track record managing Google Ads for DTC e-commerce brands
• Hands-on experience with non-brand Search, Shopping and Performance Max
• Specific examples of non-brand and Performance Max strategies delivering incremental new customer growth
• Ability to explain hypotheses, changes, measurement methods and commercial results
• Experience managing budgets of £15k to £150k per month
• Experience leading client strategy and performance conversations
• Experience making budget recommendations and building client trust during growth and underperformance
• Strong understanding of DTC unit economics, including acquisition cost, product margins, average order value and repeat purchase behaviour
• CPG experience particularly relevant
• Proficiency with Google Ads, Google Merchant Center, GA4, Shopify reporting and attribution tools
• Understanding of the limitations of Google Ads, Google Merchant Center, GA4, Shopify reporting and attribution tools
• Experience working across paid social, creative and conversion teams
• Experience managing multiple accounts and organising priorities, delivery and communication
• Ability to assess Google as a new customer acquisition channel using new customer revenue, acquisition economics and incremental impact
• Ability to lead client conversations and perform detailed account work
• Full ownership of outcomes, including raising problems early, making recommendations and following through
• Low-ego approach and willingness to challenge assumptions constructively
• Genuine curiosity about DTC growth and ability to turn learning into better client decisions

Core Competencies

Demonstrates expertise in managing Google Ads campaigns for DTC e-commerce brands, with a strong focus on budget management, performance analysis, and strategic client engagement. Capable of translating growth goals into actionable plans while maintaining a hands-on approach to campaign optimization and team collaboration.

Highest-signal resume keywords

• Google Ads Management
• Performance Max Campaigns
• Budget Management (£15k to £150k)
• DTC Unit Economics
• Client Strategy Leadership

Hard Skills

• Google Ads
• Non-Brand Search
• Shopping Campaigns
• Performance Max
• Attribution Analysis
• Campaign Optimization
• Budget Recommendations
• Account Management
• Data Analysis
• Incrementality Testing

Soft Skills

• Client Communication
• Strategic Thinking
• Problem-Solving
• Collaboration
• Curiosity

Industry Keywords

• DTC Brands
• E-Commerce
• CPG Experience
• Acquisition Cost
• Product Margins
• Average Order Value
• Repeat Purchase Behaviour

Tools & Technologies

• Google Merchant Center
• GA4
• Shopify Reporting
• Attribution Tools