Senior Paid Search Manager

Jobtailor; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Jobtailor seeks a senior paid search specialist to lead strategy and execute campaigns across multiple markets from its London area HQ. You will own budget planning, performance forecasting, and agency partnerships while driving innovation in AI-enabled search tactics.

The role requires deep expertise in Google Ads, Shopping, and Performance Max, plus strong data-driven decision-making and cross-functional collaboration with brand, data, and product teams.

Qualifications

• Extensive hands-on experience managing Google Search, Shopping, and Performance Max campaigns at scale.
• Experience with Microsoft Advertising or App Campaigns is a bonus.
• Comfortable with analytics tools, conversion tracking, and Google Merchant Center.
• Confident navigating privacy- and consent-driven changes to measurement.

Responsibilities

• Lead paid search strategy and execute campaigns across the UK, Germany, the Netherlands, and other markets.
• Manage the search budget end-to-end, tracking CAC, LTV, and retention costs to guide investment decisions.
• Oversee the third-party agency partner, performance targets, SLAs, best practices, and innovation adoption.
• Set keyword strategy, ad copy testing, and audience-targeting approaches.
• Oversee Google App Campaigns and Apple Search Ads to drive installs and engagement.
• Manage the Google account relationship, including alpha/beta opportunities, escalations, and strategic support.
• Own and improve product feeds and backend processes for Google Shopping and Performance Max campaigns.
• Turn channel performance and data into insights for paid media roadmap and forecasting using Tableau and in-platform reporting.
• Monitor Google best practices, market insights, platform changes, new features, and innovations.
• Maintain practical knowledge of AI in search engine marketing, generative AI features, algorithmic updates, and LLM-driven search behaviours.
• Mentor junior colleagues, share learnings, and provide constructive feedback on paid search work.
• Monitor competitors and protect share of voice, especially during peak trading periods.
• Collaborate with brand, international, data, and product stakeholders.

Skills

Paid Search Strategy

Keyword Strategy

Ad Copy Testing

Audience Targeting

Conversion Tracking

Performance Analysis

E-Commerce Stack Analysis

Budget Management

AI in Search Engine Marketing

Privacy and Consent Navigation

Tools

Google App Campaigns

Apple Search Ads

Google Merchant Center

Tableau

In-Platform Reporting

Job description

• Lead paid search strategy and execute campaigns across the UK, Germany, the Netherlands, and other markets
• Manage the search budget end-to-end, tracking CAC, LTV, and retention costs to guide investment decisions
• Oversee the third-party agency partner, performance targets, SLAs, best practices, and innovation adoption
• Set keyword strategy, ad copy testing, and audience-targeting approaches
• Oversee Google App Campaigns and Apple Search Ads to drive installs and engagement
• Manage the Google account relationship, including alpha/beta opportunities, escalations, and strategic support
• Own and improve product feeds and backend processes for Google Shopping and Performance Max campaigns
• Turn channel performance and data into insights for paid media roadmap and forecasting using Tableau and in-platform reporting
• Monitor Google best practices, market insights, platform changes, new features, and innovations
• Maintain practical knowledge of AI in search engine marketing, generative AI features, algorithmic updates, and LLM-driven search behaviours
• Mentor junior colleagues, share learnings, and provide constructive feedback on paid search work
• Monitor competitors and protect share of voice, especially during peak trading periods
• Collaborate with brand, international, data, and product stakeholders

Requirements

• Extensive, hands‑on experience managing Google Search, Shopping, and Performance Max campaigns at scale
• Experience with Microsoft Advertising or App Campaigns is a bonus
• Comfortable working with analytics tools, conversion tracking, and Google Merchant Center
• Confidence navigating privacy- and consent-driven changes to measurement
• Data‑driven decision‑making and deriving performance insights
• Comfortable using in‑platform tools and Tableau
• Experience analyzing performance across a custom‑built, proprietary e‑commerce stack (non‑Shopify)
• Proven track record managing third‑party agencies
• Proactive, hands‑on approach and willingness to take initiative
• Structured and organized approach to planning, prioritization, and delivery
• Curiosity and adaptability with new technology, testing, learning, and process optimization

Core Competencies

Demonstrates extensive experience in managing Google Search, Shopping, and Performance Max campaigns, with a strong focus on data‑driven decision‑making and performance insights. Proficient in collaborating with cross‑functional teams and mentoring junior colleagues to enhance paid search strategies.

Highest-signal resume keywords

• Google Search Campaign Management
• Google Shopping Campaign Management
• Performance Max Campaign Management
• Data-Driven Decision-Making
• Third-Party Agency Management

Hard Skills

• Paid Search Strategy
• Keyword Strategy
• Ad Copy Testing
• Audience Targeting
• Conversion Tracking
• Performance Analysis
• E-Commerce Stack Analysis
• Budget Management
• AI in Search Engine Marketing
• Privacy and Consent Navigation

Soft Skills

• Proactive Approach
• Structured Planning
• Organizational Skills
• Curiosity
• Adaptability

Industry Keywords

• CAC
• LTV
• Retention Costs
• SLA
• Market Insights
• Algorithmic Updates
• Generative AI Features
• Performance Roadmap
• Peak Trading Periods
• Innovation Adoption

Tools & Technologies

• Google App Campaigns
• Apple Search Ads
• Google Merchant Center
• Tableau
• In-Platform Reporting