Digital Account Manager

GlowMetrics; Northern Ireland; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Cash back on medical expenses

Professional development training

Additional leave accrual based on tenure

Job summary

A specialist digital agency in Northern Ireland seeks a skilled paid media manager to oversee comprehensive strategies across Google Ads and Paid Social platforms. The ideal candidate will have 2–4 years of experience, with advanced knowledge of digital marketing tools and analytics. Responsibilities include managing full campaign lifecycles, ensuring adequate tracking, and generating client reports. Competitive salary and professional development opportunities offered in a collaborative environment.

Qualifications

• Minimum 2–4 years of proven experience managing paid media accounts.
• Advanced knowledge of Google Ads and Meta Ads.
• Strong proficiency in Excel and data visualization tools.
• Current Google Ads and Analytics Certifications.
• Experience with Google Tag Manager implementation.
• Experience with programmatic display and SEO/GEO.

Responsibilities

• Develop paid media strategies across multiple platforms.
• Conduct audience segmentation and competitor analysis.
• Manage the full campaign lifecycle from setup to analysis.
• Develop concise, impactful ad copy tailored to specific audience segments.
• Manage the full campaign lifecycle: from proposal and forecasting to setup, daily optimisation, and post-campaign analysis.
• Collaborate with the Analytics team to audit and implement tracking infrastructure prior to campaign launch.
• Utilise Google Tag Manager (GTM) to troubleshoot pixel firing and conversion tracking issues.
• Ensure seamless integration between ad platforms and GA4 to maintain data integrity and accurate attribution.
• Move beyond basic platform reporting by creating dynamic, automated dashboards using Looker Studio.
• Provide narrative-driven monthly and quarterly reports that translate complex performance data into actionable business insights for clients.
• Lead client performance reviews, presenting technical data clearly to non-technical audiences.
• Design and execute A/B and multivariate tests for ad copy, creative assets, and landing pages.

Skills

Paid media management

Google Ads

Analytical skills

Communication skills

Data visualization

Data visualization

Education

Current or lapsed Google Ads and Analytics Certifications

Tools

Google Tag Manager

Google Analytics 4

Excel

Looker Studio

Adobe Creative Suite

Job description

Overview

GlowMetrics is a specialist digital agency dedicated to data-driven growth. As a Google Marketing Platform Certified Partner, we bridge the gap between digital marketing execution and advanced data analytics. We partner with a diverse portfolio of clients—from large-scale e-commerce retailers to prominent non-profit organisations—to deliver transparent, measurable and effective digital campaigns.

Key Responsibilities

• Develop and manage comprehensive paid media strategies across Google Ads (Search, Shopping, Display, YouTube) and Paid Social (Meta, LinkedIn, TikTok).
• Oversee monthly media budgets, ensuring pacing is accurate and CPA/ROAS targets are met or exceeded.
• Conduct thorough research, audience segmentation and competitor analysis to identify growth opportunities.
• Develop concise, impactful ad copy tailored to specific audience segments.
• Manage the full campaign lifecycle: from proposal and forecasting to setup, daily optimisation, and post-campaign analysis.

Data Tracking & Measurement

• Collaborate with the Analytics team to audit and implement tracking infrastructure prior to campaign launch.
• Utilise Google Tag Manager (GTM) to troubleshoot pixel firing and conversion tracking issues.
• Ensure seamless integration between ad platforms and Google Analytics 4 (GA4) to maintain data integrity and accurate attribution.
• Move beyond basic platform reporting by creating dynamic, automated dashboards using Looker Studio.
• Provide narrative-driven monthly and quarterly reports that translate complex performance data into actionable business insights for clients.
• Lead client performance reviews, presenting technical data clearly to non-technical audiences.
• Design and execute A/B and multivariate tests for ad copy, creative assets, and landing pages.

Candidate Profile

• Experience: Minimum 2–4 years of proven experience managing paid media accounts (Agency experience preferred).
• Technical Proficiency: Advanced knowledge of Google Ads, Meta Ads, LinkedIn Ads Manager, Google Analytics 4 (GA4).
• Analytical Mindset: Strong proficiency in Excel/Google Sheets/optimisation of feeds and data visualisation tools.
• Certifications: Current or recently lapsed Google Ads and Analytics Certifications are required.
• Working knowledge of Google Tag Manager (implementation of campaign tags, triggers and variables).
• Experience with programmatic display.
• Experience in SEO / GEO.
• Experience with image and video creation / proficiency Canva or Adobe Creative Suite.

Core Competencies

• Strategic Thinking: Ability to see the "big picture" of how paid media integrates with SEO, UX and wider business goals.
• High Attention to Detail: Meticulous approach to budget management and campaign set-up.
• Critical Thinking: A proactive approach to problem-solving, capable of looking beyond surface-level metrics to diagnose the root causes of campaign performance and challenge existing assumptions.
• Communication: Articulate, professional and capable of building trust with senior client stakeholders.
• Competitive Salary: Based on experience.
• Professional Development: Access to exclusive Google training, industry conferences, and funded certifications.
• Additional Perks: Cash back on everyday medical expenses, additional leave accrual based on tenure.
• Company Culture: A collaborative, knowledge-sharing environment with regular team events and a focus on employee well-being.