Digital Marketing Executive

Jobtailor; Bingley; On-site; GBP 40,000 - 56,000; Full time

Job summary

Jobtailor is seeking a seasoned digital marketing professional to lead multi-channel campaigns across Paid Search, Paid Social, Display and Affiliates. You will optimise budgets, forecast performance and collaborate with agencies to drive customer acquisition.

You’ll analyse GA4 data, test new channels and AI-driven tools, and shape audience strategies for data-led planning. Exceptional organisation and communication are essential for success in this hands-on, fast-paced role.

Qualifications

• 5+ years’ digital marketing experience with strong paid media expertise.
• Hands-on experience running multi-channel campaigns.
• Strong budget management and forecasting skills.
• Confident analysing performance data using GA4 and platform insights.
• Experience collaborating with agencies.
• Data-driven mindset with creative instincts.
• Curiosity for testing, innovation and new ways of working.
• Excellent organisation, attention to detail and communication skills.

Responsibilities

• Lead day-to-day activity across Paid Search, Paid Social, Display and Affiliates.
• Create, optimise and evaluate multi-channel campaigns.
• Manage channel budgets and forecasts against performance targets.
• Analyse campaign data to identify insights, trends and opportunities.
• Collaborate with external agencies to drive excellence and continuous improvement.
• Shape audience strategy and support data-led campaign planning.
• Brief and collaborate on effective, on-brand creative.
• Champion A/B testing, incrementality and creative experimentation.
• Explore new channels, tools and AI-driven approaches.
• Drive new customer acquisition, cost-per-customer, ROAS, revenue, budget efficiency, conversion rate and customer lifetime value.

Skills

Campaign Optimization

Data Analysis

A/B Testing

Creative Experimentation

Audience Strategy Development

Tools

GA4

Digital Marketing Platforms

AI-Driven Tools

Job description

Lead day-to-day activity across Paid Search, Paid Social, Display and Affiliates
Create, optimise and evaluate multi-channel campaigns
Manage channel budgets and forecasts against performance targets
Analyse campaign data to identify insights, trends and opportunities
Collaborate with external agencies to drive excellence and continuous improvement
Shape audience strategy and support data-led campaign planning
Brief and collaborate on effective, on-brand creative
Champion A/B testing, incrementality and creative experimentation
Explore new channels, tools and AI-driven approaches
Ensure campaigns comply with digital best practice and regulations
Drive new customer acquisition, cost-per-customer, ROAS, revenue, budget efficiency, conversion rate and customer lifetime value

Requirements

• 5+ years’ digital marketing experience with strong paid media expertise
• Hands-on experience running multi-channel campaigns
• Strong budget management and forecasting skills
• Confident analysing performance data using GA4 and platform insights
• Experience collaborating with agencies
• Data-driven mindset with creative instincts
• Curiosity for testing, innovation and new ways of working
• Excellent organisation, attention to detail and communication skills

Core Competencies

Demonstrates expertise in managing multi-channel digital marketing campaigns, with a strong focus on Paid Search, Paid Social, and Display. Proficient in budget management, performance analysis using GA4, and driving customer acquisition through data-driven strategies.

Highest-signal resume keywords

• Digital Marketing Experience
• Paid Media Expertise
• Budget Management
• Performance Data Analysis
• Multi-Channel Campaign Management

ATS Optimization Keywords

Hard Skills

• Campaign Optimization
• Data Analysis
• A/B Testing
• Creative Experimentation
• Audience Strategy Development

Soft Skills

• Attention to Detail
• Communication Skills
• Organizational Skills

Industry Keywords

• Customer Acquisition
• Cost-Per-Customer
• Return on Ad Spend (ROAS)
• Revenue Management
• Conversion Rate Optimization

Tools & Technologies

• GA4
• Digital Marketing Platforms
• AI-Driven Tools