Paid Search Manager

Major Players | B Corp™; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading recruitment firm is seeking a Paid Search Manager to oversee PPC campaigns across multiple platforms. This role focuses on creating impactful full-funnel marketing strategies to enhance brand visibility and drive customer acquisition. The ideal candidate has extensive experience with Google Ads and Microsoft Ads, alongside a strong analytical background. Join a fast-growing DTC wellness brand in Greater London and make a significant impact on marketing efforts.

Qualifications

• Hands-on experience running and scaling PPC campaigns on Google Ads and Microsoft Ads.
• Strong analytical and data-driven mindset.
• Experience creating segmented campaigns and funnels.

Responsibilities

• Manage end-to-end PPC campaigns across Search, Shopping, Display, and YouTube.
• Build and refine full-funnel strategies to convert awareness into sales.
• Analyze results to inform budget allocation and optimization.

Skills

PPC campaigns management

Data analysis

Full-funnel marketing

Cross-channel messaging

Tools

Google Ads

Microsoft Ads

Job description

Overview

Business Manager - E-Commerce & Marketplace Consultant at Major Players / Connecting the Best E-commerce Talent with the UK’s biggest Retailers. We’re looking for a proactive Paid Search Manager to take full ownership of Google and Microsoft Ads campaigns. This role is about more than clicks and conversions – you’ll help shape how the brand is discovered and experienced online, combining strategic thinking with hands-on optimisation.

You’ll join a fast-growing DTC wellness/consumer health brand, leading campaigns that attract new customers while strengthening brand recognition across multiple touchpoints.

What You’ll Do

• Manage end-to-end PPC campaigns across Search, Shopping, Display, and YouTube.
• Build and refine full-funnel strategies that convert awareness into sales.
• Work closely with creative and content teams to deliver audience-specific messaging and landing page experiences.
• Use paid search not just for acquisition but to increase brand visibility and branded search volume.
• Analyse results and leverage attribution and reporting tools to inform budget allocation and optimisation.
• Continuously test creatives, copy, targeting, and funnels to improve performance.
• Collaborate with Paid Social and Lifecycle teams for consistent cross-channel messaging.
• Stay on top of industry trends and competitor activity to identify new growth opportunities.

About You

• Hands-on experience running and scaling PPC campaigns on Google Ads and Microsoft Ads.
• Deep understanding of full-funnel marketing, from top-of-funnel awareness to retargeting and retention.
• Skilled at creating segmented campaigns and educational/advertorial funnels.
• Analytical and data-driven, able to turn insights into actionable improvements.
• Experienced in testing messaging and creative, identifying winning hooks.
• Strong communicator who works effectively with creative, marketing, and analytics teams.
• Curious, self-motivated, and passionate about optimising campaigns for impact and efficiency.

What Success Looks Like

• A clear, scalable PPC structure that consistently delivers results.
• High-performing campaigns that increase acquisition while building brand visibility.
• Measurable improvements in branded search volume and online presence.
• Strong collaboration with cross-functional teams, translating insights into actionable strategies.
• Continual optimisation of campaigns to maximise ROI and customer engagement.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Other
• Industries: Retail Health and Personal Care Products

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