Paid Search Executive

Aviva plc; Norwich; Hybrid; GBP 34,000 - 42,000; Full time

Benefits offered by this job

Bonus opportunity – 8% of annualsalary

Generous pension scheme

29 days holiday + bank holidays

Aviva-funded Private Medical Benefit

Up to 40% discount on Aviva products

Matching Share Plan (up to £1,200)

Save As You Earn scheme

Parental and carer’s leave

Cycle to work

Volunteer days

Job summary

Aviva plc is seeking a Paid Search Executive to drive growth through data-led campaigns across Aviva products. You will manage paid search across Google Search, Performance Max, Demand Gen and YouTube, from keyword research to reporting, aligning media with business goals.

Join Aviva's Marketing Centre of Excellence in Norwich, contributing to innovative digital strategies and leveraging first-party data to maximise results. Attractive benefits and a collaborative environment are offered.

Qualifications

• 1–2 years minimum paid search / PPC experience across products and brands.
• Technical skills in Google Ads and Microsoft Ads, with focus on Search campaigns.
• Experience building, optimising, and reporting on paid search campaigns.
• Experience with non-search campaigns like Performance Max, Display and YouTube is a plus.
• Experience using first-party data and Customer Match to drive results.

Responsibilities

• Deliver growth through data-led paid search campaigns across Aviva products.
• Plan, build, optimise campaigns from keyword research to ad copy and reporting.
• Collaborate with media partners, platforms and SEO to maximise performance.

Skills

Paid search / PPC

Google Ads

Keyword research & ad copywriting

Performance Max / YouTube / Display

Customer Match / 1st party data

Tools

Google Ads

Microsoft Ads

Job description

Paid Search Executive - Salary circa £38.000

Location - Norwich

Are you ready to make a real impact and help shape the future of marketing at Aviva?

We have 2 permanent opportunities to join our new Marketing Centre of Excellence and use your paid search expertise to deliver impactful, customer-focused campaigns that drive growth, innovation and measurable results.

A bit about the job

As a Paid Search Executive, you'll play a key role in delivering ambitious growth across Aviva products through data-led paid search campaigns. Working across platforms including Google Search, Performance Max, Demand Gen and YouTube, you'll create and optimise activity throughout the customer journey, from building awareness to driving conversions.

You'll use customer insights, first-party data and a test-and-learn approach to improve performance, uncover new growth opportunities and maximise efficiency. Working closely with media partners, platforms and our SEO team, you'll bring fresh ideas, share insights and help ensure we're making the most of the latest digital capabilities. We're looking for someone who challenges the status quo, collaborates effectively and can connect media performance with wider business goals.

Skills and experience we're looking for

• Entry level (1-2 years minimum) experience of paid search/PPC expertise across certain products, propositions, and brands to deliver business growth especially with hands on experience within platforms.
• Technical skills across Google Ads (and Microsoft Ads advertising is a plus) products and campaign types, with the main proficiency on Search-based campaign types.
• Experience proactively managing, optimising, and creating paid search campaigns from keyword research to ad copywriting and reporting.
• Technical skills across non-Search-based campaign types such as Performance Max, Demand Gen, Display, and YouTube campaign types are a plus.
• Experience with Google platforms and tools including using 1st party data/Customer Match, audience development, targeting capabilities, and creative format testing to drive results are a plus.

What you’ll get for this role:

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.

• Starting salary circa £38.000 (depending on location, skills, experience, and qualifications)

• Bonus opportunity – 8% of annual salary Actual amount depends on your performance and Aviva’s.

• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.

• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days

• Aviva-funded Private Medical Benefit to help you get expert support when you need it

• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts

• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme

• Brilliantly supportive policies including parental and carer’s leave

• Flexible benefits to suit you, including sustainability options such as cycle to work

• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others

• We take your wellbeing serious with lots of support and tools

Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending at least 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here