Paid Search Specialist – Data-Driven Growth

Aviva; Norwich; On-site; GBP 34,000 - 42,000; Full time

Benefits offered by this job

Bonus opportunity 8%

Pension up to 14%

Private Medical Benefit

Discount on Aviva products up to 40%

Matching Share Plan

Save As You Earn

Volunteer days (3)

Job summary

Aviva is seeking a Paid Search Executive in Norwich to drive growth across Aviva products through data-led paid search campaigns on Google Search, Performance Max, Demand Gen and YouTube. You will build awareness and conversions by leveraging first-party data, testing and optimization, working with partners and our SEO team to maximize digital performance.

The role focuses on challenging the status quo, collaboration, and connecting media performance with wider business goals, with a starting

Qualifications

• Entry level (1-2 years minimum) paid search experience across products and brands.
• Technical skills across Google Ads; Microsoft Ads advertising is a plus.
• Experience proactively managing, optimising, and creating paid search campaigns from keyword research to ad copywriting and reporting.
• Technical skills across non-search campaign types such as Performance Max, Demand Gen, Display, and YouTube campaign types are a plus.
• Experience with Google platforms and tools including 1st party data/Customer Match, audience development, targeting capabilities, and creative format testing to drive results is a plus.

Responsibilities

• Deliver data-led paid search campaigns across Google Search, Performance Max, Demand Gen and YouTube to drive growth.
• Create and optimise activity across the customer journey from awareness to conversions.

Skills

Paid search

Google Ads

Microsoft Ads

Keyword research

Campaign optimization

Job description

Aviva is seeking a Paid Search Executive in Norwich to drive growth across Aviva products through data-led paid search campaigns on Google Search, Performance Max, Demand Gen and YouTube. You will build awareness and conversions by leveraging first-party data, testing and optimization, working with partners and our SEO team to maximize digital performance.

The role focuses on challenging the status quo, collaboration, and connecting media performance with wider business goals, with a starting