Head of MarTech Products and Strategy

Aviva plc; United Kingdom; Hybrid; GBP 120,000 - 150,000; Full time

Benefits offered by this job

Generous pension scheme

29 days holiday plus bank holidays

Private Medical Benefit

Aviva product discounts

Matching Share Plan and Save As You

Job summary

Aviva plc in the United Kingdom is seeking a Head of Martech Products & Strategy to define the vision, strategy and roadmap for Aviva's enterprise MarTech capabilities and the products that power customer engagement across our business.

You will product manage a martech portfolio that supports personalisation, customer activation, journey orchestration, experimentation, marketing automation and decisioning, while providing strategic leadership across our Adobe ecosystem to unlock value from AEP,

Qualifications

• Extensive leadership in MarTech, CRM, or digital product management.
• Proven track record in defining product strategies and managing large investments.
• Deep knowledge of modern MarTech ecosystems including Adobe Experience Cloud.
• Strong understanding of lifecycle marketing, omnichannel engagement and AI-enabled experiences.
• Experience leading product teams in matrix organisations.

Responsibilities

• Define the vision, strategy and roadmap for Aviva's enterprise MarTech capabilities and the products that power customer engagement.
• Product manage a martech portfolio that supports personalisation, activation, journey orchestration, experimentation, marketing automation and decisioning.
• Provide strategic leadership across Adobe ecosystem and unlock value from AEP, AJO, Analytics, Target and Real-Time CDP.
• Collaborate with Marketing, Digital, Data, Customer Science and Technology to maximise business impact.
• Shape how we engage 21+ million customers with relevant, connected experiences.

Skills

MarTech leadership

CRM & personalisation

Product strategy

Stakeholder influence

Team leadership

Tools

Adobe Experience Cloud

CDPs

Marketing automation

Analytics platforms

Job description

Head of Martech Products & Strategy

Salary: £120K - £150K + bonus + excellent benefits

Location: Norwich, Bristol, London, York or Perth

This is a great job for someone who...

...is passionate about shaping the future of customer engagement through data, technology, AI and personalisation.

You'll be an experienced MarTech, customer engagement, digital product or CRM leader who enjoys turning ambitious strategies into measurable outcomes.

You're comfortable influencing senior stakeholders, leading high-performing teams and creating the conditions for innovation at scale.

If you've led the implementation of enterprise MarTech solutions, delivered customer-centric transformation and have experience with Adobe Experience Cloud technologies, this could be the perfect opportunity to make a real impact.

A bit about the job

We're on a journey to become a more customer-focused, AI-powered organisation.

As Head of Martech Products & Strategy, you'll define the vision, strategy and roadmap for Aviva's enterprise MarTech capabilities and the products that power customer engagement across our business.

You'll product manage a martech portfolio that supports personalisation, customer activation, journey orchestration, experimentation, marketing automation and decisioning.

You'll also provide strategic leadership across our Adobe ecosystem, helping us unlock greater value from platforms including Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Analytics, Adobe Target and Real-Time CDP.

Working closely with colleagues across Marketing, Digital, Data, Customer Science and Technology, you'll ensure our investments deliver better customer experiences, stronger commercial outcomes and sustainable growth.

Together, you'll help shape how we engage more than 21 million customers through increasingly relevant, connected and personalised experiences.

Skills and experience we're looking for

• Significant leadership experience in MarTech, CRM, customer engagement, digital product management or personalisation environments
• Proven track record of defining product strategies, managing large investment portfolios and delivering measurable business outcomes
• Deep knowledge of modern MarTech ecosystems, including Adobe Experience Cloud, Customer Data Platforms (CDPs), marketing automation, journey orchestration and digital analytics platforms
• Strong understanding of customer lifecycle marketing, omnichannel engagement, personalisation and AI-enabled customer experiences at scale
• Experience building and leading high-performing product teams, influencing senior stakeholders and operating effectively across complex, matrix organisations

What you'll get for this role

Our purpose –with you today, for a better tomorrow– is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague:

• Salary from £120K - £150K+ bonus + excellent benefits (depending on location, skills, experience, and qualifications)
• Bonus opportunity – 25% of annual salary Actual amount depends on your performance and Aviva’s.
• Generouspensionscheme eg if you put in 8%, Aviva adds 14%.
• 29 daysholidayplus bank holidays, with theoptionto buy or sell up to 5 days
• Aviva-funded Private Medical Benefitto help you get expert support when you need it
• Up to 40%discount on Aviva products, and other retailer discounts
• Up to £1,200 of free Aviva shares per year through ourMatching Share PlanandSave As You Earnscheme
• Brilliantlysupportive policiesincluding parental and carer’s leave
• Flexible benefitsto suit you, includingsustainability optionssuch as cycle to work.
• Make a difference, be part of our Aviva Communities and use your 3paid volunteering days to help others
• We take yourwellbeing seriously with lots of support and tools

Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’reinclusive and welcome everyone– we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if youdon’t, we wouldstill encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations,hoursand working patterns to suit our customers, business, and you. Most of our people are smart working – spending at least 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here