Marketing Executive

Aviva plc; West of England; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Bonus opportunity (8% of annual salary

Generous pension scheme (Aviva up to v

29 days holiday plus bank holidays

Private Medical Benefit

Discount on Aviva products

Matching Share Plan

Save As You Earn

Flexible benefits (cycle to work)

Volunteer days

Job summary

Aviva plc is seeking a Marketing Executive to power performance in the Workplace Pensions marketing team. Based in Bristol & York, the role focuses on insight-led, trading campaigns that drive measurable engagement and support commercial targets.

You will balance creativity with data, targeting audiences and optimising campaigns across channels. You’ll collaborate with Data, Digital and Campaigns teams to build communication plans and continuously monitor performance to ensure impact and trading

Qualifications

• Experience delivering commercially focused marketing activities.
• Good understanding of customer insights and data analysis to inform campaigns.
• Strong written and verbal communication, including presenting to stakeholders and creating storytelling packs.
• Strong negotiating, influencing and stakeholder management.
• Ability to work in a fast-paced agile environment with multiple deliveries.

Skills

Commercial marketing

Customer insights

Stakeholder storytelling

Negotiation

Agile

Job description

Marketing Executive - Salary circa £35.000

Location - Bristol & York

Have you delivered campaigns and marketing activity that directly driving commercial performance and measurable results? Do you know how to turn insight and MI into targeted, high-impact marketing strategies? Are you creative, organised and motivated to challenge the status quo? If you’re confident using data to shape campaigns and influence outcomes, we might have just the role for you.

Aviva is looking for a Trading Marketing Executive to power performance in our Workplace Pensions business. You’ll work across the wider Aviva teams to design and deliver insight-led, trading campaigns that drive measurable engagement and support commercial targets.

This means building campaigns rooted in MI and customer insight, targeting the right audiences, optimising performance in-flight, and continuously improving results. You’ll balance creativity with data, ensuring every campaign not only stands out but delivers against trading goals — all within a collaborative, fast-paced team.

This position is part of the Customer and Marketing function within the Go-To-Market team and involves working collaboratively with other key areas such as Data, Digital, and Campaigns to build communication plans.

A bit about the job:

As part of our marketing team, you’ll bring our Workplace Pensions proposition to life through insight-led, trading-focused campaigns. Using MI and customer data, you’ll identify target segments, shape compelling propositions, and deliver multi-channel activity that drives measurable engagement and supports commercial performance.

From digital communications to integrated campaigns and sales enablement, you’ll continuously monitor and optimise performance — ensuring every activity is targeted, effective, and aligned to trading outcomes.

To do this, you’ll need to be adept at creating great customer-focused content so that you can execute marketing-led activity with impact, supporting the retention, growth and further engagement of our customers.

We need someone who’s used to working hand-in-hand with technical, compliance and product teams to effectively balance keeping our business safe with delivering great customer outcomes, and who understands the importance of delivering impact and measuring results.

You’ll also need to have good attention to detail, be creative and curious and a willingness to work in a fast-paced environment. We want somebody who’s willing to test out and try new marketing approaches to find what works, rather than accepting the standard way of doing things.

Skills and experience we’re looking for:

• Experience in delivering commercial focussed marketing activities
• Good understanding of customer insights and data analysis to inform campaigns
• Good written and verbal communications skills including presenting to stakeholders and creating storytelling packs
• Good negotiating, influencing and stakeholder management
• Ability to work in a fast paced agile environment managing multiple deliveries at the same time

What you’ll get for this role:

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.

• Starting salary circa £35.000 (depending on location, skills, experience, and qualifications)

• Bonus opportunity – 8% of annual salary Actual amount depends on your performance and Aviva’s.

• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.

• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days

• Aviva-funded Private Medical Benefit to help you get expert support when you need it

• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts

• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme

• Brilliantly supportive policies including parental and carer’s leave

• Flexible benefits to suit you, including sustainability options such as cycle to work

• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others

• We take your wellbeing seriously with lots of support and tools

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending at least 50% of their time in our offices every week, combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here.