Paid Media Specialist

The CFO Centre; Swindon; On-site; GBP 24,000 - 36,000; Part time

Benefits offered by this job

Hybrid Working - 3 days in office, 2 W

Flexible part-time FTC

Pension scheme

Wellbeing support

Free parking

Job summary

The CFO Centre in Swindon is seeking a Paid Media Specialist on a part-time fixed-term contract (6 months, 3 days per week) to support global digital campaigns. You will manage paid media across Google, Microsoft, LinkedIn and Meta, optimise performance, and drive measurable ROI.

Collaborating with content and design teams, you will help deliver high-quality leads, while maintaining accurate tracking and reporting to inform strategic decisions.

Qualifications

• Proven track record of planning and delivering paid media campaigns on time and within budgets.
• Global campaign experience and multi-language targeting desirable.
• Experience delivering lead generation and ROAS metrics (CPL/CPA/CPD/CPW).
• Strong ability to optimise campaigns via data, audience segmentation and testing.
• Accurate tracking, performance reporting and compliance with governance.

Responsibilities

• Execute, launch and manage paid media campaigns across Google, Microsoft, LinkedIn, Meta and other platforms.
• Set targeting, bidding, budgets and ensure campaigns follow best practices.
• Monitor performance with GA and dashboards; produce insights and recommendations.
• Collaborate with content, design and regional teams to coordinate assets and messaging.
• Support landing page and ad creative delivery; manage campaign launch schedules.

Skills

Paid media management

Global campaigns

Lead generation goals

Data-driven optimization

Campaign tracking

A/B testing

Budget management

Analytics

Cross-functional collaboration

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

GA4 / Google Analytics

Job description

Paid Media Specialist

Department: Marketing

Employment Type: Fixed Term - Part Time

Location: Swindon Head Office

Reporting To: Global Digital Manager

Description

About the Role We are open to engaging this talent on either a freelance/contract basis or as a part-time Fixed Term Contract (6 months, 3 days per week), depending on the candidate's preference and availability.

We are seeking a Paid Media Specialist with B2B digital marketing experience to support on the execution and optimisation of paid media campaigns across global digital channels. This role is pivotal to delivering high-quality leads, enabling revenue growth, and delivering measurable ROI through innovative and data-driven advertising.

Key Responsibilities

Campaign Execution & Management

• Build, launch, and manage paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook/Instagram), and other relevant platforms.
• Implement campaign targeting, audience segmentation, bidding strategies, and budget allocations as defined by marketing objectives.
• Ensure campaigns are set up accurately, following platform best practices and internal processes.

Analytics & Reporting

• Use Google Analytics, platform dashboards, and reporting tools to monitor campaign performance.
• Produce regular campaign performance reports with key insights and recommendations.
• Maintain accurate campaign tracking, tagging, and attribution to support reporting requirements.
• Identify trends, opportunities, and areas for improvement based on campaign data.

Marketing Operations & Collaboration

• Work closely with content, design, digital marketing, and regional marketing teams to coordinate campaign assets and messaging.
• Support the development and delivery of landing pages, ad creatives, and campaign materials.
• Coordinate campaign launch schedules and ensure all required assets are available on time.

Platform Management & Best Practices

• Maintain campaign structures, audience lists, tracking implementation, and advertising accounts.
• Stay informed on platform updates, new advertising features, and industry best practices.
• Support compliance with data privacy regulations and platform advertising policies.
• Troubleshoot campaign delivery, tracking, and performance issues as they arise.

Skills and Experience

Essential

• Proven track record of planning, managing, and delivering paid media campaigns on time and within agreed budgets.
• Global Campaign experience
• Demonstrated experience in achieving lead generation objectives and meeting key performance metrics, including CPL (Cost per Lead), CPA (Cost per Acquisition), CPD (Cost per Demo), and CPW (Cost per Win).
• Strong capability in driving continuous campaign performance improvements through data-driven optimisation, audience segmentation, A/B testing, and experimentation.
• Experience in ensuring accurate campaign tracking, performance reporting, data integrity, and adherence to platform governance and best practice standards.
• Ability to analyse campaign results, provide actionable insights, and make strategic recommendations to maximise return on investment and marketing effectiveness.

Desirable

• Experience with global campaigns and multi-language targeting.
• Knowledge of programmatic advertising and DSPs.
• Google Ads and Meta certifications.

Benefits

• Competitive Salary
• 25 days annual leave plus bank holidays (including Christmas shutdown)
• Hybrid Working - Minimum 3 days in office, 2 days working from home
• Pension scheme
• Spill - mental health & wellbeing support
• EV salary sacrifice scheme
• AI Hub, Training Courses & Support
• Free on-site parking
• Family-inclusive annual company celebration