Paid Media Executive

Allscreens Nationwide Ltd; York and North Yorkshire; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Company bonus scheme

25 days annual leave + bank holidays

Birthday day off paid

Annual Summer/Winter team events

Summer working hours at MD's discretio

Medicash Healthcare

Enhanced Maternity/Paternity Pay

Bright HR discounts

Job summary

A great opportunity in York, England, for an experienced Paid Media Marketing Executive to plan, execute and optimise paid media and PR campaigns across a varied brand portfolio.

You will brief media agencies, review plans, coordinate assets, track performance and support retail media activity across TV, YouTube, Meta, streaming and gaming platforms. The role also manages PR relationships and influencer activity to drive engagement and commercial impact.

Qualifications

• Strong marketing experience with proven paid media experience.
• Experience building marketing campaigns across multiple platforms such as Meta and YouTube.
• Experience within a fast-moving consumer goods business.
• Experience working with external agencies and building strong working relationships.
• Strong communication skills with the ability to work effectively with internal teams and external partners.
• Excellent understanding of campaign reporting, analytics, KPIs and performance tracking.
• Analytical approach with the ability to interpret media, consumer and campaign insights.
• Fully compliant with UK immigration and employment laws and regulations.

Responsibilities

• Brief media agencies in a timely way, ensuring brand objectives, positioning, targeting, launch estimates and key driver items are clearly communicated.
• Review agency plans, provide constructive feedback and help shape aligned paid media activity based on insights, media trends and platform performance.
• Provide assets, copy and strategic links to support paid media activity across TV, YouTube, Meta, streaming and gaming platforms.
• Monitor and track paid media budgets in line with business strategy and agreed objectives.
• Support joint promotions and media buys on retailer platforms, ensuring creative assets are delivered on time and within budget.
• Track key campaign metrics including engagement, awareness, conversion and ROI, compiling reports for internal teams and external stakeholders.
• Oversee third-party PR relationships, briefing, defining and executing PR campaigns and media collaborations.
• Coordinate micro influencer activity as part of brand launches, supporting visibility, trust and user-generated content.
• Monitor marketing campaign trends, platform insights, consumer behaviour, competitor launches, retailer trends and product gaps.
• Work with marketing and sales teams to ensure sales tools, launch timelines, product priorities and brand messaging are aligned.

Skills

Paid media

Multi-platform campaigns

Agency management

Campaign analytics

Stakeholder collaboration

UK immigration compliance

Job description

A great opportunity for an experienced paid media and campaign marketing professional to join the company in an office-based role, supporting brand visibility, consumer engagement and commercial impact across a busy consumer brand portfolio.

If you've also worked in the following roles, we'd also like to hear from you: Paid Media Executive, Digital Marketing Executive, PPC Marketing Executive, Pay Per Click Performance Marketing Executive, Campaign Marketing Executive, Digital Campaign Executive, Marketing Campaign Executive, Social Media Executive, PR Executive

The official job title within the organisation is Paid Media Marketing Executive

SALARY: £30,000 to £40,000 per annum (depending on experience) + Benefits

LOCATION: York, North Yorkshire

JOB TYPE: Full-Time, Permanent

WORKING HOURS: 37.5 Hours per Week Monday to Friday

JOB OVERVIEW

This is an exciting opportunity for an experienced Paid Media Marketing Executive to plan, execute and optimise paid media and PR campaigns across a varied brand portfolio.

As the Paid Media Marketing Executive you will brief media agencies, review campaign plans, coordinate assets, track performance and support retail media activity across channels including TV, YouTube, Meta, streaming and gaming platforms.

The Paid Media Marketing Executive will also manage PR agency relationships, coordinate micro influencer activity, monitor media budgets and provide clear campaign updates to internal teams and external stakeholders.

DUTIES

• Agency Briefing: Brief media agencies in a timely way, ensuring brand objectives, positioning, targeting, launch estimates and key driver items are clearly communicated
• Paid Media Campaign Planning: Review agency plans, provide constructive feedback and help shape aligned paid media activity based on insights, media trends and platform performance
• Media Plan Execution: Provide assets, copy and strategic links to support paid media activity across TV, YouTube, Meta, streaming and gaming platforms
• Budget Tracking: Monitor and track paid media budgets in line with business strategy and agreed objectives
• Retail Media Collaboration: Support joint promotions and media buys on retailer platforms, ensuring creative assets are delivered on time and within budget
• Campaign Reporting: Track key campaign metrics including engagement, awareness, conversion and ROI, compiling reports for internal teams and external stakeholders
• PR Management: Oversee third-party PR relationships, briefing, defining and executing PR campaigns and media collaborations
• Influencer Coordination: Coordinate micro influencer activity as part of brand launches, supporting visibility, trust and user-generated content
• Market Insight: Monitor marketing campaign trends, platform insights, consumer behaviour, competitor launches, retailer trends and product gaps
• Cross-Functional Support: Work with marketing and sales teams to ensure sales tools, launch timelines, product priorities and brand messaging are aligned

CANDIDATE REQUIREMENTS

• Strong marketing experience with proven paid media marketing experience
• Experience building marketing campaigns across multiple platforms such as Meta and YouTube
• Experience within a fast-moving consumer goods business
• Experience working with external agencies and building strong working relationships
• Strong communication skills with the ability to work effectively with internal teams and external partners
• Excellent understanding of campaign reporting, analytics, KPIs and performance tracking
• Analytical approach with the ability to interpret media, consumer and campaign insights
• Fully compliant with UK immigration and employment laws and regulations

BENEFITS

• Company bonus scheme confirmed upon completion of probation period
• 25 days paid annual leave plus bank holidays, increasing to a maximum of 30 days for long service
• Birthday day off paid
• Annual Summer and Winter team events
• Summer working hours at MD's discretion
• Medicash Healthcare confirmed upon completion of probation period
• Enhanced Maternity and Paternity Pay
• Bright HR discounts and special offers