Paid Media Executive

Squarebird; West of England; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Apple MacBook

Social events

Wellness fund

Personal development fund

Job summary

Squarebird in Bristol is seeking an experienced Paid Media Executive to drive day-to-day delivery and performance of campaigns across a varied client base. You will manage campaigns on Google Ads, Microsoft Advertising, Meta and LinkedIn, while exploring new paid media opportunities and channels.

You’ll own performance from build to optimisation, test audiences and bidding strategies, and collaborate with the wider digital team to maximise client results.

Qualifications

• Hands-on experience managing paid media campaigns across multiple platforms.
• Ability to own campaign performance from build to optimization.
• Strong analytical skills and data-driven decision making.
• Experience across paid search and paid social campaigns.
• Experience with GA4 and GTM.

Responsibilities

• Manage day-to-day paid media campaigns across multiple platforms and client portfolios.
• Plan, build, budget, optimise, test and analyse performance throughout campaign lifecycles.
• Present performance insights and recommendations to clients or internal teams.
• Collaborate with Account Managers and wider digital team to improve activity and outcomes.

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

LinkedIn Ads

GA4

Google Tag Manager

Job description

We are looking for an experienced Paid Media Executive to join our growing digital marketing team.

You’ll be responsible for the day to day management and performance of paid media campaigns across a varied portfolio of clients, working across Google Ads, Microsoft Advertising, Meta, LinkedIn and emerging paid media channels.

This is a hands on role for someone who knows their way around the platforms, is confident making optimisation decisions and enjoys digging into performance to find opportunities for improvement.

About you

• You have strong hands on experience managing paid media campaigns across multiple platforms
• You’re confident taking ownership of campaign performance, from build and launch through to ongoing optimisation
• You’re comfortable managing multiple campaigns, budgets and priorities across a varied client portfolio
• You have a strong analytical mindset and enjoy getting into the data to understand what is driving performance
• You’re proactive in identifying opportunities to improve results and make better use of client budgets
• You’re confident testing audiences, creative, messaging, bidding strategies and campaign structures
• You understand how paid media contributes to wider marketing and commercial objectives
• You’re comfortable presenting campaign performance, insights and recommendations to clients
• You communicate clearly and can advocate effectively when contributing to client meetings
• You have excellent attention to detail and take pride in the quality of your work
• You’re curious about new platforms, technology and how the paid media landscape is evolving
• You enjoy working collaboratively as part of a wider digital team

Who should apply?

We’re looking for someone with solid experience managing paid media campaigns who is ready to take responsibility for the day to day delivery and performance of campaigns across a varied client base.

You’ll work across paid search and paid social, managing campaigns through Google Ads, Microsoft Advertising, Meta and LinkedIn, while also exploring emerging opportunities across new paid media channels.

You’ll be involved throughout the campaign lifecycle, including planning, campaign builds, budget management, optimisation, testing and performance analysis.

Working alongside our Account Managers and wider digital team, you’ll use campaign data to identify what is working, where performance can be improved and where there are opportunities to develop activity further.

You’ll also contribute your paid media expertise to client meetings, presenting performance, insights and recommendations with confidence.

This role would suit someone who enjoys being close to campaign delivery, takes ownership of performance and is always looking for ways to make paid media work harder.

Required skills

• Demonstrable experience managing paid media campaigns
• Strong working knowledge of Google Ads, including Search, Shopping, Performance Max and Display
• Experience managing campaigns through Microsoft Advertising
• Strong working knowledge of Meta Ads Manager
• Experience managing LinkedIn advertising campaigns
• Experience building, launching and optimising campaigns independently
• Experience managing campaign budgets, spend pacing and allocation
• Strong analytical skills and confidence interpreting campaign and conversion data
• Experience developing and running structured campaign tests
• Good working knowledge of GA4 and Google Tag Manager
• Strong understanding of conversion tracking and campaign measurement
• Good understanding of attribution across paid media channels
• Ability to monitor performance against agreed KPIs and identify opportunities for improvement
• Confidence presenting campaign performance, insights and recommendations
• Excellent organisation and the ability to manage multiple campaigns and priorities
• Strong written and verbal communication skills
• Excellent attention to detail

Well where do we start…

• We are a driven, vibrant team, and one of the fastest growing digital agencies in Bristol.
• We work flexible 7.5 hour days; start anywhere between 8am and 10am, and finish between 4pm and 6pm, Monday to Friday!
• Hybrid working, with the option to work from home 3 days per week once approved by your manager
• Lots of social events, including Summer and Christmas parties
• Provision of an Apple MacBook
• Team wellness and personal development fund