Senior Paid Media Manager (B2B)

Herd Digital; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working flexibility

Private healthcare

Annual personal development budget

Team wellness and events

Job summary

Herd Digital in London is seeking a Senior Paid Media Manager to own the Paid Media strategy and lead generation across PPC and Paid Social. The role blends hands-on campaign management with strategic planning to drive high-quality leads and commercial growth.

You'll collaborate with marketing, sales and wider commercial teams in a hybrid London setting, with flexibility on where and how you work, and a focus on performance, measurement and continuous improvement.

Qualifications

• Strong lead generation background with a track record of high‑quality leads and commercial results.
• Hands‑on experience across PPC or Paid Social with a solid understanding of performance marketing.
• Experience with Google Ads and/or LinkedIn Ads is essential.

Responsibilities

• Own the management and optimisation of Paid Media campaigns across key platforms to meet commercial objectives.
• Develop and implement Paid Media strategies focused on lead generation, pipeline, revenue and growth.
• Manage Paid Media budgets and make data‑led decisions on channel investment and performance.
• Analyse campaign, lead and commercial data to identify opportunities and continually improve performance.
• Collaborate with wider marketing, sales and commercial teams to align Paid Media with business priorities.
• Present performance, insights and strategic recommendations to senior stakeholders and contribute to the Paid Media function’s development.

Skills

Lead generation

PPC

Paid Social

Performance marketing

Google Ads

LinkedIn Ads

Stakeholder communication

Hybrid working

Budget management

Job description

Job Title: Senior Paid Media Manager (B2B/Lead Generation)

Location: London (Hybrid, Flexible)

The Company

This is a well-established and highly regarded lead generation business with a strong reputation within its industry and an established client base. The business has built a successful track record of growth, with digital marketing and Paid Media playing an important role in its continued success.

Despite already being well established, the business has ambitious plans for further growth. There is a clear focus on continuing to increase lead generation, strengthen the sales pipeline and identify new opportunities across its digital channels.

The culture is collaborative and forward-thinking, with people trusted to take ownership, share ideas and challenge conventional thinking. Innovation, testing and continuous improvement are embedded into the way the team works, giving you the opportunity to make a genuine commercial impact rather than simply manage campaigns.

You’ll work alongside experienced digital, marketing and commercial specialists, gaining exposure to a wide range of campaigns, audiences and performance strategies. Your experience will allow you to take ownership of Paid Media activity, influence wider acquisition strategy and play an important role in supporting the next stage of the company’s growth.

The Role

As a Senior Paid Media Manager, you’ll take ownership of the Paid Media strategy and performance across the business.

This is a hands‑on and commercially focused position, combining campaign management and optimisation with strategic planning, performance analysis and wider commercial input. You’ll be responsible for identifying opportunities to improve lead generation and acquisition performance, making recommendations around budget allocation and helping shape the continued growth of the Paid Media function.

The business is looking for someone with a strong lead generation background, ideally with experience managing Paid Media campaigns where generating high‑quality leads and driving commercial results are the primary objectives. Your core channel expertise can be either PPC or Paid Social, but you’ll need strong hands‑on experience and a good understanding of performance marketing.

You’ll work closely with wider marketing, sales and commercial teams, giving you visibility of the full customer journey and the opportunity to directly influence lead generation, pipeline and business growth.

Day-to-Day Responsibilities

• Own the management and optimisation of Paid Media campaigns across key platforms, ensuring activity delivers against commercial objectives.
• Develop and implement Paid Media strategies focused on lead generation, pipeline, revenue and growth.
• Manage Paid Media budgets and make data‑led decisions around channel investment and performance.
• Analyse campaign, lead and commercial data to identify opportunities and continually improve performance.
• Work closely with wider marketing, sales and commercial teams to align Paid Media activity with business priorities.
• Present performance, insights and strategic recommendations to senior stakeholders, while contributing to the continued development of the Paid Media function.

Skills & Experience

• Strong lead generation Paid Media experience is essential, with a proven track record managing campaigns in a commercially focused environment.
• Strong hands‑on experience across either PPC or Paid Social, with a good understanding of performance marketing.
• Strong commercial and analytical mindset, with the ability to communicate insights and recommendations to senior stakeholders.
• Experience with Google Ads and/or LinkedIn Ads is essential.
• Hybrid working with genuine flexibility around where and how you work.
• 30 days annual leave, plus your birthday off.
• Flexible working hours and the option to work abroad for up to 8 weeks per year.
• Private healthcare, enhanced pension and comprehensive wellbeing support.
• £1,500 annual personal development budget for courses, certifications, conferences or anything that helps you progress.
• £2,000 annual lifestyle allowance towards fitness, travel, hobbies or personal interests.
• Annual company retreat abroad, alongside regular team events, socials and experiences.
• Monthly team experience budget, giving teams the freedom to organise their own activities.
• Enhanced parental leave and a flexible return‑to‑work programme.
• Access to the latest Paid Media, analytics and marketing technology.
• Regular opportunities to attend major industry events and conferences, with travel and accommodation covered.
• Modern London office with catered lunches, drinks and team events.
• £5,000 annual "big idea" fund for employees to pitch and test new ideas that could improve marketing, customer experience or the wider business.
• Employee benefits platform with discounts across travel, retail, restaurants and experiences.
• Clear progression opportunities with regular development reviews and direct exposure to senior leadership.