Paid Media Specialist

67 Degrees; Shoreham-by-Sea; Hybrid; GBP 28,800 - 35,200; Full time

Benefits offered by this job

Flexible working arrangements

Holiday allocation and your birthday off

Company MacBook Pro

Parking space on site

Office food and drink supplies

Team days out

Job summary

67 Degrees, located in Shoreham-by-Sea, is on the lookout for an experienced Paid Media Specialist to lead successful paid advertising campaigns for our automotive clients. This full-time position involves managing PPC campaigns on Google Ads and Meta, with a strong focus on achieving maximum ROI. The ideal candidate will have at least 2 years of agency experience, proficiency in analytics tools, and a passion for digital marketing. We offer flexible working arrangements, a company MacBook Pro, and more.

Qualifications

• Minimum of 2 years of relevant agency experience in paid media campaign management.
• Proven track record of managing PPC campaigns with Google Ads and Meta.
• Advanced proficiency in Google Analytics and analytics integration with paid media.

Responsibilities

• Manage and optimize paid advertising campaigns on Google Ads and Meta.
• Liaise with Account Managers to meet marketing objectives.
• Report campaign performance to clients and recommend improvements.

Skills

Analytical mindset

Excellent communication skills

Attention to detail

Passion for digital marketing

PPC campaign management

Client service

Tools

Google Analytics

Google Ads

Meta Platforms

Excel

Google Data Studio

Google Tag Manager

Job description

We're seeking an experienced Paid Media Specialist to drive exceptional results for our automotive clients through strategic paid advertising campaigns. The role of Senior Paid Media Executive at 67 Degrees is to oversee, develop and manage the pay-per-click activities of our clients across Facebook and Google. The role will encompass creative, analytical, digital, commercial and administrative responsibilities.

Role Overview

As a Paid Media Specialist at 67 Degrees, you'll drive digital marketing success by managing high-performing paid advertising campaigns across Google Ads and Meta platforms for clients within the motor industry. Your role involves optimising client campaigns across search, shopping, and social media platforms to ensure maximum ROI for our diverse client base.

Using your analytical mindset, you'll analyse campaign metrics, create performance reports, and develop data-driven recommendations that deliver real business results. Working with our Sussex-based team in the UK, you'll implement best practices while utilising the latest platform features to keep our clients ahead of their competition.

We're looking for someone with excellent communication skills and meticulous attention to detail. Most importantly, you'll bring a genuine passion for digital marketing and a can-do attitude that embraces our 'nothing is impossible' approach. You should be ready to get involved across all aspects of our operations and contribute to our award-winning culture.

Key Responsibilities

• Looking after paid campaigns on Facebook and Google Ads
• Liaising with our Account Managers to achieve customers' marketing objectives
• Taking ownership of your campaigns and delivering increasing ROI’s
• Creating campaigns that stand out from the crowd and drive quality enquiries to our customers
• Analysing data of each campaign performance using Google Analytics and Google Data Studio
• Reporting back to clients monthly about the performance of their campaigns and making recommendations for future growth
• Keeping up to date with changes in the digital world to ensure we are always ahead of the game with our marketing approach

Other Responsibilities

• Working with the wider marketing team to identify opportunities for clients not currently running paid activity
• Working closely with a marketing executive, assisting with different campaigns and mentoring them to ensure they are following best practices while achieving results for their allocated clients
• Assisting the Head of Marketing with client pitches, from quoting accurately to confidently presenting at discovery calls with new clients
• Finally, add value! We are not just a standard website agency. We like to see ourselves as marketing consultants. So whether you are asked to look at a customer's current activity or make recommendations for landing page changes, you’ll be only too happy to help, advise and give feedback
• This role requires a minimum of 2 years of relevant agency experience, with demonstrated expertise in paid media campaign management and client service
• Proven track record of managing and optimising PPC campaigns across Google Ads and Meta, backed by Google Ads & Meta Certification
• Extensive expertise in creating and managing paid social campaigns across Facebook, Instagram, and LinkedIn that deliver measurable ROI
• Demonstrated success in client-facing roles within an agency environment
• Advanced proficiency in Google Analytics and GA4, with a strong understanding of integrating analytics with paid media campaigns
• Deep knowledge of tracking implementation, including Google Tag Manager and Meta's Pixel/CAPI integration
• Proficient at creating comprehensive performance reports using platforms like Looker Studio
• Comfortable working with data analysis tools including Excel and Google Sheets
• Full UK driving licence - due to office location on Shoreham Airport base
• Someone with a ‘can do’ attitude and a confident communicator
• A passion for the automotive industry
• Working knowledge of SEO principles and how they complement paid media
• Familiarity with CRM platforms such as HubSpot
• Experience managing Performance Max and Smart Shopping campaigns across Google Ads
• Knowledge of Meta's Advantage+ campaigns and automated bidding strategies
• Understanding of CMS platforms and website best practices

Job Type: Full-time hours, Monday to Friday (hybrid working opportunities)

Location: Employee needs based within 1.5hr drive within office location

Salary: Up to £32k depending on experience

Perks: Flexible working arrangements, holiday allocation and your birthday day off, company MacBook Pro, parking space on site, office food and drink supplies, team days out and much more!

No agencies or work visas. UK-based applications only.