Paid Media Specialist - Freelance

The CFO Centre; Swindon; On-site; GBP 40,000 - 66,000; Full time

Job summary

The CFO Centre is seeking a Paid Media Specialist for flexible freelance work from Swindon Head Office. You will manage paid media campaigns across major platforms, work with global teams, and drive lead generation with data-driven optimization.

Role offers part-time/contract flexibility, with emphasis on ROI, analytics, and cross-functional collaboration to deliver high-quality leads and revenue growth.

Qualifications

• Proven track record of planning, managing, and delivering paid media campaigns on time and within budgets.
• Global Campaign experience.
• Experience achieving lead generation objectives and meeting key metrics (CPL, CPA, CPD, CPW).
• Strong data-driven optimization, audience segmentation, A/B testing and experimentation.
• Experience with accurate campaign tracking, reporting, data integrity and governance.
• Ability to analyze results and make ROI-focused strategic recommendations.

Responsibilities

• Campaign Execution & Management: Build, launch, and manage paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta and other platforms.
• Analytics & Reporting: Monitor performance with GA and dashboards; produce regular reports with insights and recommendations; maintain tracking and attribution.
• Marketing Operations & Collaboration: Coordinate assets with content/design/digital teams; develop landing pages and creatives; manage launch schedules.
• Platform Management & Best Practices: Maintain campaign structures, tracking, stay updated on features; ensure compliance and troubleshoot issues.

Skills

Paid media management

Global campaigns

Lead generation metrics

Data-driven optimization

Audience segmentation

A/B testing

Campaign tracking & reporting

Platform governance & practices

Budget management

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

Job description

Paid Media Specialist - Freelance

Department: Marketing

Employment Type: Freelance

Location: Swindon Head Office

Reporting To: Global Digital Manager

Description

About the Role

We are open to engaging this talent on either a freelance/contract basis or as a part-time Fixed Term Contract (6 months, 3 days per week), depending on the candidate's preference and availability.

We are seeking a Paid Media Specialist with B2B digital marketing experience to support on the execution and optimisation of paid media campaigns across global digital channels. This role is pivotal to delivering high-quality leads, enabling revenue growth, and delivering measurable ROI through innovative and data-driven advertising.

Key Responsibilities

Campaign Execution & Management

• Build, launch, and manage paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook/Instagram), and other relevant platforms.
• Implement campaign targeting, audience segmentation, bidding strategies, and budget allocations as defined by marketing objectives.
• Ensure campaigns are set up accurately, following platform best practices and internal processes.

Analytics & Reporting

• Use Google Analytics, platform dashboards, and reporting tools to monitor campaign performance.
• Produce regular campaign performance reports with key insights and recommendations.
• Maintain accurate campaign tracking, tagging, and attribution to support reporting requirements.
• Identify trends, opportunities, and areas for improvement based on campaign data.

Marketing Operations & Collaboration

• Work closely with content, design, digital marketing, and regional marketing teams to coordinate campaign assets and messaging.
• Support the development and delivery of landing pages, ad creatives, and campaign materials.
• Coordinate campaign launch schedules and ensure all required assets are available on time.

Platform Management & Best Practices

• Maintain campaign structures, audience lists, tracking implementation, and advertising accounts.
• Stay informed on platform updates, new advertising features, and industry best practices.
• Support compliance with data privacy regulations and platform advertising policies.
• Troubleshoot campaign delivery, tracking, and performance issues as they arise.

Skills and Experience

Essential

• Proven track record of planning, managing, and delivering paid media campaigns on time and within agreed budgets.
• Global Campaign experience
• Demonstrated experience in achieving lead generation objectives and meeting key performance metrics, including CPL (Cost per Lead), CPA (Cost per Acquisition), CPD (Cost per Demo), and CPW (Cost per Win).
• Strong capability in driving continuous campaign performance improvements through data-driven optimisation, audience segmentation, A/B testing, and experimentation.
• Experience in ensuring accurate campaign tracking, performance reporting, data integrity, and adherence to platform governance and best practice standards.
• Ability to analyse campaign results, provide actionable insights, and make strategic recommendations to maximise return on investment and marketing effectiveness.

Desirable

• Experience with global campaigns and multi-language targeting.
• Knowledge of programmatic advertising and DSPs.
• Google Ads and Meta certifications.