Paid Media, Senior Executive

Navigator; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Performance-based bonus

Competitive compensation package

Job summary

Navigator is seeking a Senior Paid Media Executive to own the setup, execution, and optimization of campaigns across Meta, TikTok, and Google Ads for multiple travel-focused brands. You will work with the Account Management team to translate performance into strategic recommendations and help shape our AI-augmented platform.

The role requires 1–2 years in paid social with direct platform experience, budget responsibility of $50K+ per month, and strong audience segmentation and attribution

Qualifications

• 1–2 years in a paid social role with direct platform execution across Meta Ads and TikTok; exposure to Google Ads or DV360 is ideal but not essential.
• Proven track record managing budgets of $50K+/month across multiple clients.
• Good understanding of biddable media: auction mechanics, bid strategies, attribution, and incrementality.
• Proficient in audience segmentation and custom audience creation, and collaborating with Ad Ops for pixel implementation and conversion tracking.
• Experience working with structured data, custom parameters, and troubleshooting audience segments.
• Commercially astute—understanding margin, pacing, and revenue dynamics, not just campaign performance.

Responsibilities

• Execute and optimise paid media campaigns across Meta Ads, TikTok and Google Ads.
• Build, troubleshoot, and manage custom audience segments using data from multiple partners.
• Monitor campaign pacing, delivery, and performance against client KPIs (ROAS, CPA, CPC, Reach).
• Identify opportunities to scale budgets and improve performance while maintaining efficiency.
• Implement and QA conversion tracking pixels with Ad Ops.
• Produce weekly performance summaries and monthly reports with strategic recommendations.
• Understand attribution models and optimise budget allocation accordingly.
• Forecast campaign performance and support media planning across multiple clients.
• Translate performance insights into commercial opportunities.

Skills

Meta Ads & TikTok execution

Google Ads / DV360 exposure

Budget management

Audience segmentation

Attribution modelling

Performance analysis

Clear communication

Tools

Meta Ads

TikTok

Google Ads

DV360

Job description

Navigator is a travel-focused ad tech platform built for scale, precision, and impact. Following our recent Series A funding round, we're evolving from a digital consultancy into a data-driven advertising platform that sits at the intersection of travel intelligence and multi-channel media execution.

We ingest second-party data from leading travel companies—OTAs, airlines, and metasearch platforms—segment audiences using multiple criteria across all our data partners, then syndicate those audiences across every major advertising platform. Wherever our clients' travellers are, we have a way of reaching them.

We're building toward an "agentic advertising" future where AI-driven automation handles execution with expert human-in-the-loop decision making. This is an opportunity to help shape that platform while working with elite hospitality and travel brands at the forefront of where digital advertising is heading.

The Role

We're looking for a Senior Paid Media Executive who has at least 2 years experienced in Meta Ads and TikTok, any experience of Google Ads or programmatic platforms like DV360 are a bonus but are not essential. You'll own campaign set-up and execution, optimisation, and performance across multiple clients and substantial media budgets.

This isn't a pure paid social role or a traditional programmatic role—we need people who understand auction dynamics, attribution modelling, and audience strategy across the full biddable media landscape. You'll build and troubleshoot custom audiences, optimise toward efficiency targets, manage pacing and delivery, and translate performance into strategic recommendations.

You'll work closely with our Account Management team who handle client strategy, but you'll occasionally jump on calls to explain the technical details behind what's working. This role is execution-focused now, but as we scale our AI-augmented platform, you'll guide automation, not just push buttons.

Responsibilities

• Execute and optimise paid media campaigns across Meta Ads, TikTok and Google Ads.
• Build, troubleshoot, and manage custom audience segments using data from multiple partners with varying taxonomies and data structures
• Monitor campaign pacing, delivery, and performance against client KPIs (ROAS, CPA, CPC, Reach)
• Identify opportunities to scale budgets and improve performance while maintaining commercial efficiency
• Implement and QA conversion tracking pixels in collaboration with our Ad Ops team
• Produce weekly performance summaries and monthly reports with strategic recommendations
• Understand and navigate different attribution models (last-click, data-driven, etc.) to optimise platform budget allocation
• Forecast campaign performance and support media planning across multiple clients
• Translate performance insights into commercial opportunities

What We’re Looking For

• 1–2 years in a paid social role with direct platform execution across Meta Ads and Tiktok. Exposure to Google Ads or DV360 would be ideal but not essential.
• Proven track record managing budgets of $50K+/month across multiple clients
• Good understanding of biddable media: auction mechanics, bid strategies, attribution, and incrementality
• Proficient in audience segmentation and custom audience creation, and an ability to work with Ad Ops team to ensure proper pixel implementation and conversion tracking
• Experience working with structured data, custom parameters, and troubleshooting audience segments
• Commercially astute—you understand margin, pacing, and revenue dynamics, not just campaign performance
• Detail-oriented, data-driven, and obsessive about optimisation
• Excellent written communication for reporting and stakeholder updates
• Comfortable in a fast-moving environment with ambitious goals

Why Navigator

• Shape the Platform: Your input will directly influence product development as we build AI-augmented media buying tools
• Strategic Depth: Go beyond ad ops—drive performance, identify commercial opportunities, and advise on strategy
• Series A-Funded Growth: Join a company with ambitious plans to lead the "agentic advertising" category
• Technical Complexity: Work with proprietary data partnerships and solve real segmentation challenges, not just run standard campaigns
• Long-Term Incentives: Competitive compensation with performance-based bonus tied to company milestones
• Growth-Minded Culture: Flat structure, fast decision-making, and no micromanagement

Navigator is for people obsessed with the mechanics of digital advertising who want to help build the future, not just execute playbooks.