Paid Media Specialist

Navigator; England; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based bonuses

Growth-minded culture

Job summary

A leading digital advertising platform in the UK is seeking a Paid Media Executive to manage and optimize campaigns across several channels including Meta Ads, Google Ads, and TikTok. The ideal candidate will have 2-4 years of paid media experience and a proven track record with substantial budgets. Responsibilities include executing campaigns, managing audience segments, and translating performance insights into strategy. This role offers competitive compensation and a growth-minded culture within a rapidly expanding company.

Qualifications

• 2‑4 years in paid media roles with direct platform execution across multiple ad platforms.
• Proven track record managing budgets of $50K+/month across multiple clients.
• Good understanding of biddable media mechanics.

Responsibilities

• Execute and optimise paid media campaigns across various ad platforms.
• Build and manage custom audience segments with data from multiple partners.
• Monitor campaign performance against client KPIs.

Skills

Paid media execution across Meta Ads

Google Ads

TikTok

DV360

Audience segmentation

Job description

Operations Director | Turning Strategy into Performance | Business Operations | People & Culture | Growth Leadership

About Navigator

Navigator is a travel-focused ad tech platform built for scale, precision, and impact. Following our recent Series A funding round, we’re evolving from a digital consultancy into a data-driven advertising platform that sits at the intersection of travel intelligence and multi-channel media execution.

We ingest second-party data from leading travel companies—OTAs, airlines, and metasearch platforms—segment audiences using multiple criteria across all our data partners, then syndicate those audiences across every major advertising platform. Wherever our clients’ travellers are, we have a way of reaching them.

We’re building toward an "agentic advertising" future where AI-driven automation handles execution with expert human‑in‑the‑loop decision‑making. This is an opportunity to help shape that platform while working with elite hospitality and travel brands at the forefront of where digital advertising is heading.

The Role

We’re looking for Paid Media Executives experienced in Meta Ads, Google Ads (Search, Display, YouTube), TikTok, and programmatic platforms like DV360. You’ll own campaign set-up and execution, optimisation, and performance across multiple clients and substantial media budgets.

This isn’t a pure paid social role or a traditional programmatic role—we need people who understand auction dynamics, attribution modelling, and audience strategy across the full biddable media landscape. You’ll build and troubleshoot custom audiences, optimise toward efficiency targets, manage pacing and delivery, and translate performance into strategic recommendations.

You’ll work closely with our Account Management team who handle client strategy, and jump on calls to explain the technical details behind what’s working. This role is execution-focused now, but as we scale our AI-augmented platform, you’ll guide automation, not just push buttons.

Responsibilities

• Execute and optimise paid media campaigns across Meta Ads, Google Ads (Search, Display, YouTube), TikTok, and DV360
• Build, troubleshoot, and manage custom audience segments using data from multiple partners with varying taxonomies and data structures
• Monitor campaign pacing, delivery, and performance against client KPIs (ROAS, CPA, CAC, LTV)
• Identify opportunities to scale budgets and improve performance while maintaining commercial efficiency
• Produce weekly performance summaries and monthly reports with strategic recommendations
• Understand and navigate different attribution models (last-click, data-driven, etc.) to optimise platform budget allocation
• Forecast campaign performance and support media planning across multiple clients
• Stay ahead of platform updates, privacy changes, and emerging ad tech capabilities
• Translate performance insights into commercial opportunities

What We’re Looking For

• 2‑4 years in paid media roles with direct platform execution across Meta Ads, Google Ads, and at least one of: TikTok, DV360, or other programmatic platforms
• Proven track record managing budgets of $50K+/month across multiple clients
• Good understanding of biddable media: auction mechanics, bid strategies, attribution, and incrementality
• Proficient in audience segmentation and custom audience creation, and an ability to work with Ad Ops team to ensure proper pixel implementation and conversion tracking
• Experience working with structured data, custom parameters, and troubleshooting audience segments
• Commercially astute—you understand margin, pacing, and revenue dynamics, not just campaign performance
• Detail‑oriented, data‑driven, and focused on continuous improvement
• Excellent written communication for reporting and stakeholder updates
• Comfortable in a fast‑moving environment with ambitious goals

Why Navigator

• Shape the Platform: Your input will directly influence product development as we build AI‑augmented media buying tools
• Strategic Depth: Go beyond ad ops—drive performance, identify commercial opportunities, and advise on strategy
• Series A‑Funded Growth: Join a company with ambitious plans to lead the "agentic advertising" category
• Technical Complexity: Work with proprietary data partnerships and solve real segmentation challenges, not just run standard campaigns
• Long‑Term Incentives: Competitive compensation with performance‑based bonus tied to company milestones
• Growth‑Minded Culture: Flat structure, fast decision‑making, and no micromanagement

Navigator is for people obsessed with the mechanics of digital advertising who want to help build the future, not just execute playbooks.