Senior Paid Media Architect - AI-Driven Ad Tech Growth

Navigator; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Performance-based bonus

Competitive compensation package

Job summary

Navigator is seeking a Senior Paid Media Executive to own the setup, execution, and optimization of campaigns across Meta, TikTok, and Google Ads for multiple travel-focused brands. You will work with the Account Management team to translate performance into strategic recommendations and help shape our AI-augmented platform.

The role requires 1–2 years in paid social with direct platform experience, budget responsibility of $50K+ per month, and strong audience segmentation and attribution

Qualifications

• 1–2 years in a paid social role with direct platform execution across Meta Ads and TikTok; exposure to Google Ads or DV360 is ideal but not essential.
• Proven track record managing budgets of $50K+/month across multiple clients.
• Good understanding of biddable media: auction mechanics, bid strategies, attribution, and incrementality.
• Proficient in audience segmentation and custom audience creation, and collaborating with Ad Ops for pixel implementation and conversion tracking.
• Experience working with structured data, custom parameters, and troubleshooting audience segments.
• Commercially astute—understanding margin, pacing, and revenue dynamics, not just campaign performance.

Responsibilities

• Execute and optimise paid media campaigns across Meta Ads, TikTok and Google Ads.
• Build, troubleshoot, and manage custom audience segments using data from multiple partners.
• Monitor campaign pacing, delivery, and performance against client KPIs (ROAS, CPA, CPC, Reach).
• Identify opportunities to scale budgets and improve performance while maintaining efficiency.
• Implement and QA conversion tracking pixels with Ad Ops.
• Produce weekly performance summaries and monthly reports with strategic recommendations.
• Understand attribution models and optimise budget allocation accordingly.
• Forecast campaign performance and support media planning across multiple clients.
• Translate performance insights into commercial opportunities.

Skills

Meta Ads & TikTok execution

Google Ads / DV360 exposure

Budget management

Audience segmentation

Attribution modelling

Performance analysis

Clear communication

Tools

Meta Ads

TikTok

Google Ads

DV360

Job description

Navigator is seeking a Senior Paid Media Executive to own the setup, execution, and optimization of campaigns across Meta, TikTok, and Google Ads for multiple travel-focused brands. You will work with the Account Management team to translate performance into strategic recommendations and help shape our AI-augmented platform.

The role requires 1–2 years in paid social with direct platform experience, budget responsibility of $50K+ per month, and strong audience segmentation and attribution