Paid Media Specialist – Data-Driven PPC Growth

THG; Manchester; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

25 days annual leave

Enhanced maternity/paternity pay

On-site gym

Employee Assistance Programme (EAP)

Staff discount (up to 50%)

On-site staff shop

Job summary

THG is seeking a regional paid media specialist to drive performance across our markets from Manchester. You will support the Paid Media Manager by ensuring account excellence and growth through structured campaigns, keyword research, compelling ad copy, and strategic landing page testing.

You will deliver regular reports, leverage data-driven insights to optimize ROI, and collaborate with SEO, CRM, Affiliates, UX, and CRO teams to hit revenue targets and widen customer acquisition.

Qualifications

• Experience in data-driven optimisation and campaign management.
• Ability to research keywords and write effective ad copy.
• Experience reporting performance and collaborating with teams.

Responsibilities

• Performance of regional paid media activity with reporting back to territory teams.
• Support Paid Media Manager to ensure account excellence and growth.
• Use data-driven insights for day-by-day and month-by-month improvements.
• Collaborate with SEO, CRM, Affiliates, UX, and CRO teams.
• Manage daily spend and forecast performance.
• Conduct competitor research and present impact of work.
• Identify strategic opportunities to expand paid media offering.

Skills

Data-driven insights

Campaign management

Keyword research

Ad copywriting

Landing page testing

Competitor analysis

Reporting

Cross-functional collaboration

Project management

Time management

Communication

Job description

THG is seeking a regional paid media specialist to drive performance across our markets from Manchester. You will support the Paid Media Manager by ensuring account excellence and growth through structured campaigns, keyword research, compelling ad copy, and strategic landing page testing.

You will deliver regular reports, leverage data-driven insights to optimize ROI, and collaborate with SEO, CRM, Affiliates, UX, and CRO teams to hit revenue targets and widen customer acquisition.