Paid Media Executive

Zachary Daniels; Liverpool; On-site; GBP 32,000 - 40,000; Full time

Benefits offered by this job

4-day week

Hybrid working

Bonus opportunities

Complimentary tickets

Team events

Job summary

Zachary Daniels is seeking a Paid Media Specialist in Liverpool to own paid media strategy and drive performance across a busy events calendar. You will manage campaigns across Meta, TikTok, Snapchat, Pinterest and Google Ads, using GA4 data to optimise and boost ticket sales.

This hybrid role offers a 4-day week in Liverpool City Centre with opportunities for bonuses, tickets and team events in a fast-paced, creative environment.

Qualifications

• 4+ years of paid media or performance marketing experience.
• Strong hands-on experience with Meta and TikTok platforms.
• Capable of managing campaigns end-to-end from strategy to reporting.
• Excellent understanding of GA4 and performance measurement.
• Experience in fast-paced, high-volume campaign environments.

Responsibilities

• Own and deliver paid media strategy across multiple venues and campaigns.
• Build, launch and optimise campaigns across Meta, TikTok, Snapchat, Pinterest and Google Ads.
• Manage budgets and performance against CPA and ROAS targets.
• Run test-and-learn activities across creative, audiences and bidding.
• Analyse performance using GA4 and reporting tools.

Skills

Paid media

Meta

TikTok

GA4

Google Ads

Tools

GA4

Google Ads

Meta Ads

TikTok Ads

Job description

Paid Media Specialist 32,000 - 40,000 Liverpool City Centre Hybrid Working 4-Day Week Hospitality & Events

Company: This well-known hospitality and entertainment business delivers high-energy live experiences across a large portfolio of venues and events. With a strong brand presence and an ambitious growth strategy, they're continuing to invest in digital performance and are now looking to bring more paid media expertise in-house.

The Role: We're looking for a Paid Media Specialist to take ownership of paid media strategy, campaign execution and performance across a busy calendar of live events.

You'll be hands-on across paid social and search, managing campaigns across channels including Meta, TikTok, Snapchat, Pinterest and Google Ads, while using data and insight to improve performance and drive ticket sales.

This is a great opportunity for someone who enjoys fast-paced campaign environments and wants genuine ownership from planning through to optimisation and reporting.

What's In It For You?

• 4-day working week
• Hybrid working - Liverpool City Centre office + WFH
• 32,000 - 40,000 salary, dependent on experience
• Bonus opportunities
• Complimentary tickets and team events
• A fast-paced, creative environment with real ownership
• The chance to work across major live events, launches and campaigns

Key Responsibilities:

• Own and deliver paid media strategy across multiple venues and campaigns
• Build, launch and optimise campaigns across Meta, TikTok, Snapchat, Pinterest and Google Ads
• Manage campaign budgets and performance against CPA and ROAS targets
• Run structured test-and-learn activity across creative, audiences and bidding
• Use GA4 and reporting tools to analyse performance and identify opportunities
• Work closely with internal creative, social and CRM teams
• React quickly to event changes, new launches and shifting campaign priorities
• Support growth across YouTube and emerging paid media channels

What We’re Looking For

• 4+ years' experience in paid media or performance marketing
• Strong hands-on experience across Meta and TikTok
• Confident managing campaigns from strategy through to execution and reporting
• Strong knowledge of GA4 and performance measurement
• Experience working in a fast-paced, high-volume campaign environment
• Google Ads, Snapchat or Pinterest experience is highly desirable
• Background in hospitality, events, entertainment, retail or similar is a bonus
• Comfortable working with metrics including ROAS, CPA and LTV