Paid Media Specialist

Zachary Daniels; Liverpool; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

Four-day work week

Hybrid from Liverpool city centre

Bonus opportunities

Complimentary event tickets

Job summary

Zachary Daniels Recruitment is partnering with a leading entertainment and hospitality group to recruit a Paid Media Specialist in Liverpool (hybrid). You will own paid media end-to-end from strategy to execution, with an always-on calendar across 40+ venues, and campaigns across Meta, TikTok, Snapchat, Pinterest, Google Ads and Performance Max.

You’ll manage budgets, run test-and-learn initiatives, and report using GA4 and attribution data.

Qualifications

• 4+ years of paid media experience in agency or in-house environments.
• Strong hands-on experience across Meta and TikTok; Google experience desirable.
• Confident owning paid media from strategy to execution and reporting.
• Proficient with Ads Manager platforms and GA4 reporting tools.

Responsibilities

• Own paid media strategy across 40+ venues and campaigns.
• Build, launch, and optimize campaigns across Meta, TikTok, Snapchat, Pinterest, Google Ads and Performance Max.
• Manage budgets across venues and campaigns to maximize performance.
• React quickly to sold-out events, on-sales and schedule/venue changes.
• Run structured test-and-learn programmes across creatives, audiences and bidding.
• Optimize campaigns against KPIs including CPA and ROAS.
• Deliver weekly and monthly reporting using GA4 and attribution data.
• Collaborate with Design, Video, Organic Social and CRM teams on delivery.
• Support expansion into YouTube and explore emerging channels.

Skills

Paid media strategy

Budget management

Data-driven mindset

Campaign optimization

Reporting

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

GA4

Looker Studio

Job description

Join the Party - We're Looking for a Paid Media Specialist!

Location: Liverpool City Centre (Hybrid)
Salary: 32,000 - 40,000, dependent on experience + bonus opportunities

Zachary Daniels Recruitment is delighted to be partnering with a leading entertainment and hospitality group that has taken the UK and international event scene by storm.

We're looking for an experienced Paid Media Specialist to take ownership of paid media activity across a fast-moving, high-energy brand.

With an always-on calendar spanning 40+ venues, seasonal campaigns, new launches and brand collaborations, this is a fantastic opportunity for someone who enjoys being hands-on and seeing the direct impact of their work.

You’ll own paid media end-to-end - from strategy and budget allocation through to campaign execution, optimisation and reporting.

Key Responsibilities:

• Own paid media strategy across 40+ venues, seasonal campaigns and key launches.

• Build, launch and optimise campaigns across Meta, TikTok, Snapchat, Pinterest, Google Ads and Performance Max.

• Manage budgets across venues and campaigns to maximise performance.

• React quickly to sold-out events, new on-sales and schedule or venue changes.

• Run structured test-and-learn programmes across creative, audiences and bidding.

• Optimise campaigns against agreed KPIs including CPA and ROAS.

• Deliver weekly and monthly reporting using GA4 and attribution data.

• Work closely with Design, Video, Organic Social and CRM teams on campaign delivery.

• Support the expansion into YouTube and explore emerging channels and formats.

• Manage relationships with key platform partners including Meta, TikTok and Google.

What We're Looking For:

• 4+ years' paid media experience, agencyside or in-house.

• Strong hands-on experience across Meta and TikTok, with Snapchat, Pinterest and/or Google experience desirable.

• Confidence owning paid media from strategy through to execution and reporting.

• Strong working knowledge of Ads Manager platforms.

• A data-led mindset with experience using GA4 and reporting tools such as Looker Studio.

• Experience in a fast-paced, high-volume campaign environment.

• Strong understanding of ROAS, CPA, LTV and Share of Voice.

• Comfortable using AI tools such as ChatGPT, Codex or Claude to improve productivity and campaign performance.

Nice to Have:

• Google Ads / Performance Max experience.

• Experience in events, hospitality, entertainment or nightlife.

• Experience managing monthly paid media budgets of 30,000+.

What's in it for You?

• A four-day work week.

• Hybrid working from Liverpool city centre.

• 32,000 - 40,000 salary, dependent on experience.

• Bonus opportunities.

• Complimentary event tickets.

• A fast-paced, creative environment with real ownership and impact.

• Regular team socials and a fun, innovative culture.

If you're an experienced Paid Media Specialist who loves being hands-on, thrives in a fast-moving environment and wants to take real ownership of paid media, we'd love to hear from you.