Paid Media Executive Hybrid

Forward Role Recruitment; Manchester; On-site; GBP 27,000 - 33,000; Full time

Job summary

Forward Role Recruitment is recruiting a Paid Media Executive for a Global Luxury Travel company in Manchester. The role focuses on managing paid media campaigns across Google and Meta, with day-to-day tasks supporting the in-house team and an external agency.

You will work with internal Brand and Studio teams to shape creative and copy, use data to drive decisions, and have opportunities to expand into Influencer and Affiliate marketing. 3 days in the office.

Qualifications

• 1–2 years of paid media experience.
• Solid understanding of digital marketing principles.
• Strong analytical, numeracy and written communication skills.
• Proficiency in Microsoft Office suite.
• Experience with GA4 is preferred.

Responsibilities

• Manage, coordinate and build paid media campaigns across Google, Meta and other platforms.
• Shape strategy and performance with internal teams and external partners.
• Collaborate with Brand and Studio teams for creative and copy development.
• Support development of Influencer and Affiliate marketing activity.
• Identify opportunities to test and develop new partnerships.
• Coordinate asset and content creation with key teams.
• Work with the Digital Manager to meet KPIs and business goals.
• Analyse data to identify growth opportunities and challenge agency performance.
• Monitor and report on key metrics with regular performance reports.
• Assist with budget management and digital campaign coordination.

Skills

Paid media

Digital marketing basics

Analytical skills

Attention to detail

Written communication

Tools

Google Ads

Meta Ads

Google Analytics 4

Job description

Paid Media Executive

Manchester City Centre | Global Travel Brand

3 days in office

Salary up to £30k

Forward Role are working with a Global Luxury Travel company based in Manchester to find a Paid Media Executive to join their in-house marketing team.

This is a fantastic opportunity for someone with 1-2 years' paid media experience who's looking to take the next step, or bring their existing skills into a business where they can genuinely shape strategy and drive results. My client is dedicated to creating unforgettable experiences for their guests, specialising in curating exceptional luxury trips to unique destinations, and their team is driven by innovation, quality and a passion for the details that make each trip memorable.

You'll assist in the day-to-day management of paid media, working closely with the in-house Digital Manager and an external digital agency to shape strategy and performance. You'll also collaborate with the Brand and Studio teams to develop best-in-class creative and copy, using data to inform every decision you make.

There's also real scope to grow into Influencer and Affiliate marketing here. Previous experience isn't essential, but if you're curious about these channels and want to help build them out, you'll be well supported to do so.

Key Responsibilities

• Manage, coordinate and build paid media campaigns across Google, Meta and other relevant platforms to support business needs and drive growth
• Explore, suggest and drive new ideas and concepts across the paid landscape to ensure successful growth of paid activity
• Explore and support new and emerging paid channels
• Support the development and coordination of Influencer and Affiliate marketing activity, working with internal teams and external partners
• Assist with identifying opportunities to test and develop new Influencer and Affiliate partnerships
• Coordinate with key teams to develop and organise asset and content creation
• Work with the Digital Manager to ensure key KPIs and business goals are met
• Analyse data to identify potential gaps for growth and challenge the agency on performance
• Monitor and report on key metrics, preparing regular performance reports
• Work closely with the digital agency to deliver best-in-class PPC and Paid Social/Display campaigns
• Create PPC ad copy and paid social ad mock-ups, ensuring messaging aligns with brand strategy
• Support with budget management
• Support the team in the coordination and building of digital campaigns and general website support
• Liaise on UK-specific content with the global social team
• Analyse trends and review competitors to inform data-driven decisions
• Keep up to date with developments across Paid Media, Influencer and Affiliate marketing, identifying new opportunities for the business

What You'll Bring

• 1-2 years of paid media experience
• A solid understanding of digital marketing principles
• Strong organisational skills, with high attention to detail
• Strong analytical, numeracy and written communication skills
• Confidence working with data and proficiency in Microsoft Office
• Experience with Google Analytics 4
• An eagerness to learn and grow across paid media and the wider digital marketing landscape