Senior Paid Media Executive

Zachary Daniels; Lancashire; On-site; GBP 34,000 - 42,000; Full time

Benefits offered by this job

50% staff discount

Payday events

25 days holiday plus bank holidays

Job summary

Zachary Daniels is seeking a hands-on Senior Paid Media Executive to own the paid media strategy and day‑to‑day execution for a fast‑growing fashion brand in Manchester. You will drive campaigns across Meta, Google Ads, TikTok and Pinterest, and partner with Ecommerce and Creative teams to maximise ROAS and revenue.

Ideal candidates have 3+ years of hands-on paid media experience, strong expertise in Meta and Google Ads, and a track record across paid social channels.

Qualifications

• 3+ years hands-on paid media experience, preferably in ecommerce.
• Strong experience managing Meta Ads and Google Ads.
• Experience across paid social channels, especially TikTok and Pinterest.

Responsibilities

• Own day-to-day management of paid media across Meta, Google Ads, TikTok and Pinterest.
• Build, launch, manage and optimise campaigns across Paid Social, Search, Shopping and Performance Max.
• Manage budgets and pacing in line with revenue, ROAS, CPA and trading targets.
• Monitor metrics including ROAS, CPA, MER, CTR, CPC, CVR, CPM and revenue.
• Identify performance issues and take action across budgets, bidding, audiences, creative, placements and campaign structure.
• Translate trading priorities into effective paid media campaigns.
• Analyse product and category performance to identify opportunities to scale or reduce investment.
• Partner with E‑commerce and Creative teams to align paid activity with priorities.
• Work with Creative, Influencer and UGC teams to develop high‑performing paid creative.
• Analyse performance across creative concepts, hooks, formats, and offers.
• Own weekly and monthly paid media reporting.
• Clearly communicate performance, insights, challenges and recommended actions.
• Analyse data across advertising platforms, GA4, Shopify and blended business metrics.

Skills

Paid media

Meta Ads

Google Ads

TikTok Ads

Pinterest Ads

Budget management

Performance marketing

Tools

GA4

Shopify

Job description

Senior Paid Media Executive - Fast-growing fashion brand

• Salary - Upto £38k
• Location - Manchester
• 50% staff discount
• Payday events
• 25 days holiday plus bank holidays

Zachary Daniels are partnered with a fast-growing founder-led premium womenswear brand with a strong presence in the UK and an increasingly global customer base.

The Role:

We're looking for a highly hands-on Paid Media Manager to take ownership of our paid media strategy, performance and day-to-day execution across Meta, Google Ads, TikTok and Pinterest. This is a key role within the business, sitting at the heart of our commercial, creative and e-commerce teams.

Key Responsibilities:

• Own the day-to-day management of paid media across Meta, Google Ads, TikTok and Pinterest.

• Build, launch, manage and optimise campaigns across Paid Social, Search, Shopping and Performance Max.

• Manage budgets and pacing in line with revenue, ROAS, CPA and wider trading targets.

• Monitor key performance metrics including ROAS, CPA, MER, CTR, CPC, CVR, CPM and revenue.

• Identify performance issues and take action across budgets, bidding, audiences, creative, placements and campaign structure.

• Translate trading priorities including new launches, new‑in, best sellers, seasonal moments and promotions into effective paid media campaigns.

• Analyse product and category performance to identify opportunities to scale or reduce investment.

• Partner closely with E‑commerce and Creative teams to align paid activity with commercial priorities.

• Work closely with Creative, Influencer and UGC teams to develop high‑performing, platform‑native paid creative.

• Analyse performance across creative concepts, hooks, formats, creators, messaging, products and offers.

• Own weekly and monthly paid media reporting.

• Clearly communicate performance, insights, challenges and recommended actions.

• Analyse data across advertising platforms, GA4, Shopify and blended business metrics.

About You:

• 3+ years' hands-on paid media experience, ideally within e-commerce.

• Strong experience managing Meta Ads and Google Ads.

• Experience across additional paid social channels, particularly TikTok and Pinterest.

• Proven experience managing multiple paid channels independently.

• Experience managing meaningful paid media budgets against ROAS, CPA and revenue targets.

Why Apply:

• Own the Paid Media function - take full ownership of strategy, performance and day-to-day execution.

• Real autonomy - make decisions, test ideas and shape the paid media strategy without layers of sign‑off.

• Significant commercial impact - directly influence revenue, customer acquisition and profitable growth.

• Multi-channel ownership - work across Meta, Google, TikTok and Pinterest.

• Shape creative strategy - work closely with Creative, UGC and Influencer teams to develop high‑performing campaigns.

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