Paid Media Executive

AWD online; Scarborough; On-site; GBP 28,000 - 40,000; Full time

Job summary

AWD online is seeking a Paid Media Executive to support paid social and digital advertising campaigns across platforms while driving customer acquisition, revenue and brand reach.

This data-driven role requires hands-on knowledge of Meta Ads Manager and TikTok Ads Manager, plus experience with Google Ads or YouTube. You will analyse performance, collaborate with creative teams, and contribute to weekly and monthly reports in a fast-paced ecommerce environment.

Qualifications

• Numbers-driven approach with strong attention to detail.
• Interest in performance marketing and data-led decision making.
• Hands-on knowledge of Meta Ads Manager and TikTok Ads Manager.
• Experience with Snapchat, Pinterest, Google Ads or YouTube advantageous.
• Strong grasp of ROAS, CPA, conversion rate and ROI metrics.
• Proficient in Excel or Google Sheets for data analysis.

Responsibilities

• Set up, launch and manage paid social campaigns across platforms including Meta, TikTok, Snapchat and Pinterest.
• Support YouTube Ads activity to drive brand awareness.
• Collaborate with paid media and creative teams to test audiences and ad copy.
• Monitor budgets, spend and KPIs (ROAS, CPA, CTR, CPC) daily.
• Analyse data using GA4 or similar tools and report findings.

Skills

Analytical mindset

Campaign optimization

Attention to detail

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

YouTube

Job description

Paid Media Executive

An excellent opportunity for a data-driven Paid Media Executive to join a growing e-commerce fashion business, supporting paid social and digital advertising campaigns across multiple platforms while helping to drive customer acquisition, revenue and brand reach.

If you’ve also worked in the following roles, we’d also like to hear from you: Digital Marketing Executive, Paid Social Executive, PPC Executive, Performance Marketing Executive, Social Media Executive, Marketing Executive, Campaign Executive, Digital Campaign Executive, Growth Marketing Executive, Digital Advertising Executive

SALARY: £28,000 to £40,000 per annum (depending on experience) + Benefits

LOCATION: Scarborough, North Yorkshire (Close to A64, Seamer Train Station and Free Parking Onsite)

JOB TYPE: Full-Time, Permanent

WORKING HOURS: 9:00am–5:30pm, Monday to Friday

JOB OVERVIEW

This is a great opportunity for someone who enjoys performance marketing, e-commerce and data-led decision-making within a fast-paced retail environment.

The Paid Media Executive will support campaign activity across paid social and video advertising channels, helping to set up, optimise and report on campaigns that improve reach, conversion and revenue.

As Paid Media Executive you will work closely with paid media, social and creative colleagues to test audiences, content, placements and ad copy.

The Paid Media Executive will suit someone analytical, organised and curious, with a genuine interest in digital trends, social platforms and campaign performance.

DUTIES

• Campaign Execution: Set up, launch and manage paid social campaigns across platforms including Meta, TikTok, Snapchat and Pinterest
• Video Advertising: Support YouTube Ads activity to help drive brand awareness and consideration
• Cross-Team Collaboration: Work with paid media and social colleagues to align paid campaigns with organic social activity and key brand moments
• Creative Briefing: Collaborate with the creative team to brief, develop and test ad creatives, including video, imagery and copy
• Performance Monitoring: Carry out daily checks on budgets, spend and KPIs including ROAS, CPA, CTR and CPC
• A/B Testing: Support testing across audiences, creatives, placements and landing pages to improve campaign efficiency
• Data Analysis: Use platform dashboards and Google Analytics 360 to identify trends and provide actionable campaign insights
• Reporting: Contribute to weekly and monthly marketing reports, translating performance data into clear updates
• Platform Awareness: Keep up to date with emerging ad formats, tracking updates and competitor paid media activity

CANDIDATE REQUIREMENTS

• A motivated, numbers-driven approach with strong attention to detail
• A strong interest in performance marketing, e-commerce and data-driven decision-making
• Hands-on knowledge of Meta Ads Manager and TikTok Ads Manager
• Experience with Snapchat, Pinterest, Google Ads or YouTube would be highly advantageous
• A strong comfort level working with numbers and core e-commerce metrics, including ROAS, CPA, conversion rate and ROI
• Proficiency in Excel or Google Sheets for organising data, creating pivot tables and analysing campaign performance
• Familiarity with GA4 or similar platform tracking tools
• Strong copywriting skills with the ability to write clear, compelling and action-oriented ad copy
• A good understanding of what makes paid social creative successful, especially short-form video formats such as Reels and TikToks
• Excellent organisation and time management skills, with the ability to manage multiple budgets, platform schedules and deadlines
• Previous experience in a dedicated paid media, paid social or digital marketing role would be beneficial, ideally within an e-commerce environment
• A proactive, adaptable and curious approach, with the ability to communicate performance insights clearly