Paid Media Account Director

Tribal Tech - The Digital, Data & AI Specialists; London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

Tribal Tech, a leading digital brand specializing in data and AI, seeks a Paid Media Account Director. This pivotal role involves crafting and executing paid media strategies to drive growth across various platforms. Ideal candidates will possess a strong background in ecommerce, data-driven decision-making, and exceptional leadership skills to mentor a growing team.

Qualifications

• 6+ years of hands-on paid media experience in ecommerce or retail.
• Proven track record of scaling paid media accounts.
• Confident managing multi-six or seven-figure budgets.

Responsibilities

• Lead paid media strategy across multiple platforms.
• Optimize large-scale budgets for global campaigns.
• Translate data into actionable insights for growth.

Skills

Ecommerce

Performance data analysis

Attribution

Strategic thinking

Budget management

Tools

Meta Ads Manager

Google Ads

YouTube

TikTok

Shopify

GA4

Job description

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Location: Central London (2 days per week, hybrid)

Type: Full-time

Own the strategy. Lead performance. Drive growth.

We’re on the hunt for a Paid Media Account Director who can blend strategic vision with executional excellence to lead multi-platform campaigns that convert, scale, and outperform. If you have a sharp eye for data, a deep understanding of retail & ecommerce dynamics, and a hunger to push boundaries, this is your opportunity to lead a high-performing paid media function inside a fast-growing brand.

We’re a fast-paced, digitally native retail & ecommerce brand that’s scaling quickly across multiple markets. Our marketing team is a key growth driver — built on experimentation, performance, and collaboration. With ambitious goals and a loyal customer base, we’re primed for someone to take the reins and elevate our paid media to its next chapter.

What You’ll Be Doing

As Paid Media Account Director, you’ll be the senior lead across all paid channels, responsible for end-to-end strategy, team guidance, and performance delivery. You’ll work closely with the Head of Growth, brand and creative teams, and external partners to ensure campaigns are sharp, scalable, and delivering true business impact.

Your responsibilities will include:

• Owning and evolving the full-funnel paid media strategy across Meta, Google, TikTok, Pinterest & emerging platforms
• Managing and optimising large-scale budgets across global campaigns
• Translating data into insights that inform creative, media mix, and customer journey
• Building and leading a high-performing paid team or external partners
• Partnering with creative teams to test, analyse, and iterate ad content
• Developing strategic reports and presenting insights to leadership
• Identifying new growth opportunities and testing innovative paid channels
• Ensuring strong attribution, tracking infrastructure, and ROAS reporting
• Staying ahead of platform trends, privacy updates, and consumer behaviour shifts

What We’re Looking For

• 6+ years of hands-on paid media experience in ecommerce, retail, or DTC environments
• Proven track record of scaling paid media accounts with strong commercial impact
• Expert knowledge of Meta Ads Manager, Google Ads, YouTube, and TikTok
• Deep understanding of performance data, attribution, and optimisation levers
• Strategic thinker with the ability to get granular when needed
• Confident managing media budgets at scale (multi-six or seven figures annually)
• Experience leading or mentoring a team and managing stakeholders
• Knowledge of Shopify, GA4, and tracking/analytics tools preferred

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Strategy/Planning

• Industries

  Staffing and Recruiting, Advertising Services, and Marketing Services

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