Paid Digital Marketing Lead — Campaigns & Analytics

DFS Trading Ltd; Doncaster; Presencial; GBP 28.000 - 36.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

23 days holiday

Health cash plan

Employee Assistance Programme

Pension with company contributions

Life assurance

Cycle to Work scheme

SmartTech scheme

Descripción de la vacante

DFS Group is seeking an Assistant Digital Marketing Manager to support planning, execution and optimisation of paid digital campaigns across display, social and video channels. You will work with the Group Digital Marketing Manager to drive awareness, engagement and conversion, coordinating with marketing, commercial and web teams.

You will manage day-to-day campaign setup with agency partners, report results against KPIs, and help build strategies with platform partners.

Formación

• Experience with CM360, DV360, GA4, Smartly and media ad platforms.
• Experience managing an external agency.
• Ability to manage feed-based marketing activity.
• Ability to report on digital marketing metrics (including A/B testing).
• Briefing creative requirements aligned to platform best practices.
• Ability to set up, manage & optimise campaigns within Meta, Pinterest, TikTok ads manager.
• Strong understanding of digital media measurement.
• Strong analytical skills, able to confidently read and interpret performance data and make recommendations for optimisation.
• Collaboratively able to work within digital and other business functions.
• Tenacity for driving improvements and ability to report on ROI across search channels.

Responsabilidades

• Managing the day-to-day campaign planning and setup, working closely with agency partners for both media and creative.
• Reporting back to the Group Digital Marketing Manager, and Head of Digital Marketing on results and performance against agreed KPIs, whilst also making recommendations to improve, test or change based on results.
• Working with the Group Digital Marketing Manager to own the direct media relationships with our platform partners, building joint plans and road maps.
• Supporting with budget management, ensuring campaigns are delivered within agreed spend and forecasting expected performance based on budgets.
• Keeping up to date with digital media trends, emerging platforms and competitor activity to create channel strategies that achieve our overall digital ambition; to be the best retail brands across all digital platforms.
• Providing technical expertise within the team on ad platforms and feed management.
• Working closely with the Digital Performance & Data team on building new audiences and optimised creative to drive new customers to the business.
• Working with partners and creative agencies (both internal or external) to develop platform optimised creative, whilst continuing to make efficiencies and improvements via campaign management platforms (i.e. Smartly).

Conocimientos

CM360

DV360

GA4

Smartly

Meta Ads

Pinterest Ads

Google Ads

Agency management

Feed optimisation

AB testing

TikTok Ads

Analytics

ROI reporting

Descripción del empleo

DFS Group is seeking an Assistant Digital Marketing Manager to support planning, execution and optimisation of paid digital campaigns across display, social and video channels. You will work with the Group Digital Marketing Manager to drive awareness, engagement and conversion, coordinating with marketing, commercial and web teams.

You will manage day-to-day campaign setup with agency partners, report results against KPIs, and help build strategies with platform partners.