Digital Marketing Lead — Growth & Creative Campaigns

DRYFT World Ltd; Sheffield; On-site; GBP 28,000 - 50,000; Full time

Job summary

DRYFT World Ltd is seeking an experienced Digital Marketing Executive to strengthen our online presence and grow audience reach. You will own content creation, social media planning, SEO and paid campaigns, turning data insights into practical recommendations.

You'll collaborate across teams to deliver measurable online results, optimise campaigns and report on performance. This hands-on role blends creativity with analytics in a fast-paced environment.

Qualifications

• Proven experience in a digital marketing role across multiple channels.

Responsibilities

• Develop and execute social media strategy aligned with marketing objectives.
• Manage social accounts daily and maintain content calendars.
• Create engaging content including short-form video, photography, graphics and copy.
• Plan and coordinate shoots and collaborate with designers/creators.
• Analyse performance data and report insights to optimise campaigns.
• Collaborate to improve website content, SEO and conversion paths.

Skills

Digital marketing

Social media management

SEO

Google Analytics 4

Google Ads

Content creation

Copywriting

Video editing

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics 4

Google Search Console

Semrush/Ahrefs/Screaming Frog

Google Tag Manager

Mailchimp

Shopify/WordPress

Adobe Premiere Pro/After Effects

Job description

DRYFT World Ltd is seeking an experienced Digital Marketing Executive to strengthen our online presence and grow audience reach. You will own content creation, social media planning, SEO and paid campaigns, turning data insights into practical recommendations.

You'll collaborate across teams to deliver measurable online results, optimise campaigns and report on performance. This hands-on role blends creativity with analytics in a fast-paced environment.