Own Brand Development Manager

Hayley Dexis; Oldbury; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

23 days annual leave

Bonus Scheme

Company Vehicle

Enhanced Pension Scheme

Life assurance cover (x2 salary)

Healthcare schemes

Wellness programmes

Hayley Academy training and develop.

Job summary

Hayley Dexis is seeking an Own Brand Development Manager to drive growth of the own-brand portfolio across markets from our Oldbury base in the West Midlands. You will identify opportunities, work with product teams to launch ranges and support national sales with tools and guidance for revenue optimisation.

You will partner with marketing to craft go-to-market strategies, ensuring strong market penetration and alignment with broader business objectives.

Qualifications

• Experience in product, category, or commercial roles, ideally within own brand/private label.
• Proven ability to identify and deliver growth opportunities across markets.
• Experience collaborating with product, sales and marketing teams.
• Strong commercial awareness with ability to analyse markets and drive performance.
• Track record supporting sales teams and contributing to go-to-market strategies.

Responsibilities

• Drive strategic growth of the Hayley Dexis own-brand portfolio across new and existing markets.
• Collaborate with product teams to develop and launch innovative, market-leading ranges.
• Support national sales teams with tools, insights and guidance to maximise revenue.
• Partner with marketing to develop and execute go-to-market strategies and ensure strong market penetration.

Skills

Own-brand / private label experience

Growth opportunity identification

Cross-functional collaboration

Go-to-market strategy

Stakeholder management

Job description

Job Type: Permanent

Location: Oldbury, West Midlands

Hours: 40 hours per week

Competitive Salary & Benefits

At Hayley Dexis we’ve built-up our reputation over the course of the last five decades with stock, service and people at the core of everything we do. We are entering an exciting period of growth and our 1300 people, doing things the “Hayley Way” along with industry leading customer service are central to our success.

About the role:

You will be responsible for driving the strategic growth of the Hayley Dexis own-brand portfolio across both new and existing markets. This role involves identifying and evaluating commercial opportunities, collaborating closely with product teams to develop and launch innovative, market-leading own-brand ranges, and ensuring alignment with broader business objectives. The position also requires providing hands‑on support to national sales teams, equipping them with the necessary tools, insights, and guidance to maximise revenue and profitability from own‑brand offerings. In addition, the role partners with marketing to develop and execute comprehensive go-to-market (GTM) strategies, ensuring successful product positioning, effective launch execution, and strong market penetration.

What we’re looking for in our Own Brand Development Manager:

• Experience in product, category, or commercial roles, ideally within own brand/private label
• Proven ability to identify and deliver growth opportunities across markets
• Experience collaborating cross-functionally with product, sales, and marketing teams
• Strong commercial awareness with the ability to analyse markets and drive performance
• Track record of supporting sales teams and contributing to go-to-market strategies
• Effective stakeholder management and organisational skills

What you’ll get in return:

• 23 days annual leave (plus public/bank holidays)
• Bonus Scheme
• Company Vehicle
• Enhanced Pension Scheme
• Life assurance cover (x2 salary)
• Invitation to healthcare schemes
• Wellness programmes
• Training and development provided through our own Hayley Academy

What to expect from our recruitment process:

• Initial screening
• Microsoft Teams interview with our Talent Acquisition Partner
• Face to face interview either in-person or Microsoft Teams
• Decision outcome

We’ll close this role on Friday 17th July, but may do so earlier if we receive strong interest so don’t miss out.

Not sure you tick every box? Please don’t let that stop you from applying.

Need any reasonable adjustments? Just give our talent acquisition team a shout.