OOH Effectiveness Lead & Insights Strategist

Talon Outdoor; Greater London; On-site; GBP 35,000 - 45,000; Full time

Job summary

Talon Outdoor is seeking an Effectiveness Executive in London to support research programmes and co-ordinate campaign effectiveness projects. You will assist planning teams with briefs, manage reporting, and share key industry trends and KPI insights.

The role involves analysing syndicated studies, presenting findings clearly, and developing internal collateral to inform decision-making while keeping the team updated on market developments.

Qualifications

• Ability to analyse and interpret data to tell a story
• Strong analytical mindset to interpret KPIs and client needs
• Excellent communication and presentation skills

Responsibilities

• Support the team with campaign effectiveness—understanding and interpreting clients KPIs, project management, analysis and reporting of data and client debriefs
• Regular analysis of syndicated research studies and reporting findings to the business (e.g., GWI/AMS) to support briefs and planning teams
• Create regular effectiveness collateral to communicate insights internally
• Manage the creative effectiveness process and increase uptake among clients
• Keep up to date with market trends and communicate findings to the business
• Provide market, category and client reports to the business
• Develop industry knowledge through internal/external training and participate in the Talon Executive programme
• Share knowledge and best practice across the team and broader company
• Participate in wider company initiatives including new business pitches and committees
• Comply with company policies and protect corporate assets

Skills

Data analysis

KPI reporting

Communication

Multi-tasking

Tools

Excel

PowerPoint

Job description

Talon Outdoor is seeking an Effectiveness Executive in London to support research programmes and co-ordinate campaign effectiveness projects. You will assist planning teams with briefs, manage reporting, and share key industry trends and KPI insights.

The role involves analysing syndicated studies, presenting findings clearly, and developing internal collateral to inform decision-making while keeping the team updated on market developments.