OOH Effectiveness & Insights Executive

Talon; Greater London; On-site; GBP 32,000 - 46,000; Full time

Job summary

Talon is seeking an Effectiveness Executive to work with the Effectiveness team on research and effectiveness programmes. You will support planning with briefs, co-ordinate campaign effectiveness research and generate regular reporting to keep teams informed of industry trends.

Key tasks include interpreting client KPIs, analysing syndicated studies, creating internal collateral, and staying current with market developments.

Qualifications

• Excellent communication and presentation skills.
• Ability to analyse and interpret data and create stories.
• Strong analytical skills.
• Strong ability to multi-task.

Responsibilities

• Support campaigns: interpret client KPIs, manage projects, report data.
• Analyse syndicated studies (e.g., GWI/AMS) to inform briefs for planning teams.
• Create regular effectiveness collateral for internal communication.
• Manage the creative effectiveness process and drive uptake with clients.
• Keep up to date with market trends and share insights with the business.
• Produce market, category, and client reports to support decisions.

Skills

Communication & presentation

Data storytelling

Analytical skills

Multi-tasking

Tools

Microsoft Excel

PowerPoint

Job description

Talon is seeking an Effectiveness Executive to work with the Effectiveness team on research and effectiveness programmes. You will support planning with briefs, co-ordinate campaign effectiveness research and generate regular reporting to keep teams informed of industry trends.

Key tasks include interpreting client KPIs, analysing syndicated studies, creating internal collateral, and staying current with market developments.