Effectiveness Lead: Campaign Insights & Growth

Talon; England; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading media company in the UK is seeking a Head of Effectiveness to drive measurement growth and lead effectiveness agendas. The role includes managing research partnerships and delivering exceptional campaign effectiveness studies while supporting revenue growth. Candidates should have a data or analysis background and experience in interpreting data. Excellent communication skills and experience in the OOH market are preferred. The company prides itself on its diverse and inclusive work environment.

Qualifications

• Research, insight, data or analysis background required.
• Experience in interpreting and communicating data is essential.
• Media background or knowledge preferred.

Responsibilities

• Lead the effectiveness agenda within Talon UK.
• Drive measurement growth and deliver exceptional campaign effectiveness studies.
• Manage research partnerships and onboard new research agencies.

Skills

Engaging and challenging senior stakeholders

Confidence in speaking at industry events

Working across multiple teams

Data interpretation and communication

Knowledge of the OOH market

Education

Degree or equivalent in numeracy-based subjects

Tools

GWI

Route

Nielsen

ONS data

Job description

A leading media company in the UK is seeking a Head of Effectiveness to drive measurement growth and lead effectiveness agendas. The role includes managing research partnerships and delivering exceptional campaign effectiveness studies while supporting revenue growth. Candidates should have a data or analysis background and experience in interpreting data. Excellent communication skills and experience in the OOH market are preferred. The company prides itself on its diverse and inclusive work environment.