Omnichannel Marketing Delivery Lead Fixed-Term Contract

British Airways plc; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Staff travel benefits

Discounted airfares

Job summary

British Airways plc is seeking a Marketing Delivery Executive on a fixed-term maternity cover in Marketing & Corporate Affairs. You will deliver industry-leading omnichannel campaigns, from concept to production, media placement and performance optimisation, collaborating across Marketing and the wider business.

You will develop briefs, plan media spend up to c. £2 million, set targets, measure outcomes and drive improvements.

Qualifications

• Proven track record in omnichannel campaigns delivering measurable results.
• Experience creating briefs for agencies and internal studios.
• Strong stakeholder management and collaboration across teams.

Responsibilities

• Manage end-to-end delivery of omnichannel campaigns from concept to deployment.
• Create clear briefs for agencies and the internal Creative Studio.
• Develop media investment plans up to £2 million to optimise reach.
• Set campaign targets and measure performance to drive improvements.
• Monitor live campaigns and work with cross-functional teams to optimise results.
• Collaborate across Marketing and wider business including Loyalty, CRM, PR and Holidays.
• Coordinate joint marketing activity with partners and ensure alignment with brand goals.
• Proactively generate creative ideas and practical solutions aligned with business priorities.
• Ensure creative work meets brand, quality and legal standards and is delivered on time and within budget.
• Respond quickly to changing needs while maintaining longer-term campaign strategy.

Skills

Omnichannel marketing

Campaign management

Budget management

Brief writing

Stakeholder management

Tools

Creative briefs

Media planning tools

Job description

British Airways plc is seeking a Marketing Delivery Executive on a fixed-term maternity cover in Marketing & Corporate Affairs. You will deliver industry-leading omnichannel campaigns, from concept to production, media placement and performance optimisation, collaborating across Marketing and the wider business.

You will develop briefs, plan media spend up to c. £2 million, set targets, measure outcomes and drive improvements.