Marketing Delivery Executive

British Airways plc; Hounslow; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Staff travel benefits

Discounted standby tickets

Job summary

British Airways is seeking a Marketing Delivery Executive to lead end-to-end omnichannel campaigns, from initial concept through production, media placement and optimisation. You will craft clear briefs for our Creative Studio and partner agencies, and drive performance with rigorous measurement and insights.

You'll work across Marketing & Corporate Affairs with Loyalty, CRM, PR and Holidays teams to ensure campaigns are on-brand, on-time and within budget, delivering measurable results for the

Qualifications

• Experience delivering omnichannel marketing campaigns across multiple channels.
• Ability to translate insights into impactful marketing activity.
• Strong briefing skills for creative and media agencies.

Responsibilities

• End-to-end delivery of integrated omnichannel marketing campaigns from concept to deployment.
• Create concise briefs for internal Creative Studio and external agencies.
• Develop media investment plans and optimise reach and targeting.
• Set campaign targets, measure outcomes and iterate using performance insights.
• Collaborate with Marketing, Loyalty, CRM, PR, Social Media and Holidays teams.
• Coordinate joint and partner marketing activity aligned to brand and commercial goals.
• Propose creative ideas and practical solutions that support business priorities.
• Ensure campaigns meet brand, quality and legal requirements and are delivered on time within budget.

Skills

Campaign management

Omnichannel marketing

Brief creation

Media planning

Stakeholder management

Data analytics

Tools

Creative Studio

Job description

A career without limits

As the nation's flag carrier, we take great pride in connecting Britain with the world and the world with Britain.

A career without limits

As the nation's flag carrier, we take great pride in connecting Britain with the world and the world with Britain. It's something we've been doing for over 100 years, ever since we launched the world's first international scheduled air service between London and Paris. This originality has been in our blood since day one. It's the spirit we share with the people that fly with us, our partners, and our colleagues. So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make. We know great things can happen when you're inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The role: Marketing Delivery Executive

Fixed Term Contract - Maternity Cover | Marketing & Corporate Affairs directorate Our Marketing team brings the British Airways brand to life, creating distinctive communications that inspire customers, build brand warmth and support our commercial ambitions. As a Marketing Delivery Executive, you'll deliver creative, industry-leading marketing campaigns across multiple channels. From developing the initial concept through to production, media placement and performance optimisation, you'll help ensure our marketing is relevant, effective and unmistakably British Airways. Working collaboratively across Marketing & Corporate Affairs and the wider business, you'll turn insight into impactful activity that reaches the right audiences, strengthens our brand and delivers measurable results.

What You’ll Do

• Manage the end-to-end delivery of high-quality, fully integrated omnichannel marketing campaigns, from concept development through to creative production and deployment.
• Create clear, concise and inspiring briefs for creative agencies and our internal Creative Studio.
• Develop media investment recommendations and plans of up to approximately £2 million, helping to optimise reach and improve audience targeting.
• Set campaign targets, measure effectiveness and use performance insights to inform and improve future activity.
• Monitor live campaign performance and work with Media, Commercial and Effectiveness teams to identify and implement optimisation opportunities.
• Collaborate with colleagues across Marketing and the wider business, including Loyalty, CRM, PR, Social Media and British Airways Holidays.
• Coordinate joint and partner marketing activity, ensuring plans are aligned to shared brand and commercial objectives.
• Proactively suggest creative ideas and practical solutions that support business priorities.
• Ensure creative work is distinctive, audience-focused and delivered on time and within budget.
• Make sure all activity meets British Airways’ brand, quality and legal requirements.
• Respond quickly to fast-moving communication needs while continuing to deliver considered, longer-term campaigns

What You’ll Bring To British Airways

You bring a strategic and commercially aware approach, with the ability to understand the wider business landscape while maintaining a strong focus on delivery. You're an upbeat, innovative and collaborative team player who uses initiative to solve problems, generate ideas and turn complex information into clear and compelling narratives. Your ability to understand different audiences, channels and marketing best practice will be evident in the campaigns you deliver. You're comfortable using data, analytics and insight to make decisions, measure impact and continually improve activity. Calm under pressure, resilient and adaptable, you can balance multiple priorities and deliver effectively in a fast-paced, deadline-driven environment. You build trusted relationships and communicate confidently with colleagues, agencies and senior leaders. You're prepared to offer constructive challenge, influence decisions and bring people together around a shared objective. You'll also demonstrate an awareness of current affairs and the wider news agenda, using this understanding to inform the tone and timing of marketing activity.

Your Experience

• Previous experience working within marketing.
• A strong and recent track record of delivering successful omnichannel marketing campaigns.
• Experience planning, producing and delivering marketing activity that achieves measurable results.
• Strong campaign management and coordination skills, with the ability to manage multiple workstreams simultaneously.
• Experience creating briefs and working with creative and/or media agencies.
• Commercial awareness, including an understanding of campaign performance and optimisation opportunities.
• Strong stakeholder management, influencing and collaboration skills.
• Experience using audience insight, data and analytics to shape marketing activity and improve performance

What We Offer

We believe that all the people who work with us should feel valued for the part they play. It's one of the reasons our rewards go far beyond a competitive salary. From the day you join us, you'll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You'll also receive up to 30 discounted 'Hotline' airfares per year for yourself, friends, and family. At British Airways you'll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress. We never stand still, and we don't expect our people to either.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work. Inclusion and diversity is a key driver of innovation and we're committed to creating a culture where everyone feels that they can be themselves. We're looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.