Marketing Delivery Executive

British Airways plc; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Staff travel benefits

Discounted airfares

Job summary

British Airways plc is seeking a Marketing Delivery Executive on a fixed-term maternity cover in Marketing & Corporate Affairs. You will deliver industry-leading omnichannel campaigns, from concept to production, media placement and performance optimisation, collaborating across Marketing and the wider business.

You will develop briefs, plan media spend up to c. £2 million, set targets, measure outcomes and drive improvements.

Qualifications

• Proven track record in omnichannel campaigns delivering measurable results.
• Experience creating briefs for agencies and internal studios.
• Strong stakeholder management and collaboration across teams.

Responsibilities

• Manage end-to-end delivery of omnichannel campaigns from concept to deployment.
• Create clear briefs for agencies and the internal Creative Studio.
• Develop media investment plans up to £2 million to optimise reach.
• Set campaign targets and measure performance to drive improvements.
• Monitor live campaigns and work with cross-functional teams to optimise results.
• Collaborate across Marketing and wider business including Loyalty, CRM, PR and Holidays.
• Coordinate joint marketing activity with partners and ensure alignment with brand goals.
• Proactively generate creative ideas and practical solutions aligned with business priorities.
• Ensure creative work meets brand, quality and legal standards and is delivered on time and within budget.
• Respond quickly to changing needs while maintaining longer-term campaign strategy.

Skills

Omnichannel marketing

Campaign management

Budget management

Brief writing

Stakeholder management

Tools

Creative briefs

Media planning tools

Job description

A career without limits

As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.

It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.

This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.

So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.

We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The role: Marketing Delivery Executive

Fixed Term Contract - Maternity Cover | Marketing & Corporate Affairs directorate

Our Marketing team brings the British Airways brand to life, creating distinctive communications that inspire customers, build brand warmth and support our commercial ambitions.

As a Marketing Delivery Executive, you’ll deliver creative, industry-leading marketing campaigns across multiple channels. From developing the initial concept through to production, media placement and performance optimisation, you’ll help ensure our marketing is relevant, effective and unmistakably British Airways.

Working collaboratively across Marketing & Corporate Affairs and the wider business, you’ll turn insight into impactful activity that reaches the right audiences, strengthens our brand and delivers measurable results.

What you’ll do

• Manage the end-to-end delivery of high-quality, fully integrated omnichannel marketing campaigns, from concept development through to creative production and deployment.
• Create clear, concise and inspiring briefs for creative agencies and our internal Creative Studio.
• Develop media investment recommendations and plans of up to approximately £2 million, helping to optimise reach and improve audience targeting.
• Set campaign targets, measure effectiveness and use performance insights to inform and improve future activity.
• Monitor live campaign performance and work with Media, Commercial and Effectiveness teams to identify and implement optimisation opportunities.
• Collaborate with colleagues across Marketing and the wider business, including Loyalty, CRM, PR, Social Media and British Airways Holidays.
• Coordinate joint and partner marketing activity, ensuring plans are aligned to shared brand and commercial objectives.
• Proactively suggest creative ideas and practical solutions that support business priorities.
• Ensure creative work is distinctive, audience-focused and delivered on time and within budget.
• Make sure all activity meets British Airways’ brand, quality and legal requirements.
• Respond quickly to fast-moving communication needs while continuing to deliver considered, longer-term campaigns

What you’ll bring to British Airways

You bring a strategic and commercially aware approach, with the ability to understand the wider business landscape while maintaining a strong focus on delivery. You’re an upbeat, innovative and collaborative team player who uses initiative to solve problems, generate ideas and turn complex information into clear and compelling narratives.

Your ability to understand different audiences, channels and marketing best practice will be evident in the campaigns you deliver. You’re comfortable using data, analytics and insight to make decisions, measure impact and continually improve activity. Calm under pressure, resilient and adaptable, you can balance multiple priorities and deliver effectively in a fast-paced, deadline-driven environment.

You build trusted relationships and communicate confidently with colleagues, agencies and senior leaders. You’re prepared to offer constructive challenge, influence decisions and bring people together around a shared objective. You’ll also demonstrate an awareness of current affairs and the wider news agenda, using this understanding to inform the tone and timing of marketing activity.

Your experience

• Previous experience working within marketing.
• A strong and recent track record of delivering successful omnichannel marketing campaigns.
• Experience planning, producing and delivering marketing activity that achieves measurable results.
• Strong campaign management and coordination skills, with the ability to manage multiple workstreams simultaneously.
• Experience creating briefs and working with creative and/or media agencies.
• Commercial awareness, including an understanding of campaign performance and optimisation opportunities.
• Strong stakeholder management, influencing and collaboration skills.
• Experience using audience insight, data and analytics to shape marketing activity and improve performance

What we offer:

We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.

From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.

At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.

We never stand still, and we don’t expect our people to either.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.