Omnichannel Marketing Delivery Exec | Travel Benefits

British Airways plc; Hounslow; Vor Ort; GBP 35.000 - 55.000; Vollzeit

Benefits dieser Stelle

Staff travel benefits

Discounted standby tickets

Zusammenfassung

British Airways is seeking a Marketing Delivery Executive to lead end-to-end omnichannel campaigns, from initial concept through production, media placement and optimisation. You will craft clear briefs for our Creative Studio and partner agencies, and drive performance with rigorous measurement and insights.

You'll work across Marketing & Corporate Affairs with Loyalty, CRM, PR and Holidays teams to ensure campaigns are on-brand, on-time and within budget, delivering measurable results for the

Qualifikationen

• Experience delivering omnichannel marketing campaigns across multiple channels.
• Ability to translate insights into impactful marketing activity.
• Strong briefing skills for creative and media agencies.

Aufgaben

• End-to-end delivery of integrated omnichannel marketing campaigns from concept to deployment.
• Create concise briefs for internal Creative Studio and external agencies.
• Develop media investment plans and optimise reach and targeting.
• Set campaign targets, measure outcomes and iterate using performance insights.
• Collaborate with Marketing, Loyalty, CRM, PR, Social Media and Holidays teams.
• Coordinate joint and partner marketing activity aligned to brand and commercial goals.
• Propose creative ideas and practical solutions that support business priorities.
• Ensure campaigns meet brand, quality and legal requirements and are delivered on time within budget.

Kenntnisse

Campaign management

Omnichannel marketing

Brief creation

Media planning

Stakeholder management

Data analytics

Tools

Creative Studio

Jobbeschreibung

British Airways is seeking a Marketing Delivery Executive to lead end-to-end omnichannel campaigns, from initial concept through production, media placement and optimisation. You will craft clear briefs for our Creative Studio and partner agencies, and drive performance with rigorous measurement and insights.

You'll work across Marketing & Corporate Affairs with Loyalty, CRM, PR and Holidays teams to ensure campaigns are on-brand, on-time and within budget, delivering measurable results for the