Marketing Communications Manager

British Airways plc; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Staff travel benefits

Discounted standby fares

Job summary

British Airways plc is seeking a Marketing Communications Manager to lead our UK Marketing Delivery team and oversee end-to-end UK campaigns. You will drive ambitious, integrated activity that reinforces the British Airways brand while delivering measurable revenue and audience growth.

You will deputise for the Head of Marketing Communications, manage a team of up to seven, and collaborate with creative agencies to ensure high-quality output and on-brand messaging across all UK marketing

Qualifications

• Significant marketing experience within a large organisation or agency.
• Proven leadership and team development skills.
• Experience in media planning and ROI-focused campaigns.
• Experience managing budgets with a focus on value.
• Track record delivering measurable marketing results.
• Strong commercial acumen and balance of brand vs. income.

Responsibilities

• Lead end-to-end UK marketing activity for campaigns and programmes.
• Inspire and manage a UK Marketing Delivery team (up to seven) to deliver ambitious campaigns.
• Deputise for Head of Marketing Communications and translate strategy into integrated campaigns.
• Oversee campaign performance, budgets, ROI, revenue and audience growth.
• Develop media buying and placement strategies to maximise reach and impact.
• Liaise with creative agency to maintain high quality and on-brand output.
• Ensure campaigns are legally compliant and aligned with business needs.
• Build strong cross-functional relationships and align activities across teams.

Skills

Leadership

Team management

Media planning

Budget management

Campaign delivery

Analytics & measurement

Stakeholder management

Tools

Marketing platforms

CRM/data tools

Job description

A career without limits

As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.

It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.

This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.

So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.

We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The role: Marketing Communications Manager
Fixed Term contract 12 months -Maternity Cover | People & Corporate Affairs

Our Marketing team brings the British Airways brand to life, creating distinctive and memorable communications that connect with customers, strengthen our brand and support our commercial ambitions.

As Marketing Communications Manager, you’ll lead our UK Marketing Delivery team, inspiring a team of marketing professionals to create ambitious, innovative and highly effective campaigns. You’ll oversee the end-to-end delivery of our UK marketing activity, ensuring every campaign is unmistakably British Airways while driving measurable impact, revenue and audience growth.

This is an influential leadership role where you’ll combine creativity with commercial thinking, bringing together brand, media, data and customer insight to make smart investment decisions and ensure our marketing continues to stand out. You’ll also deputise for the Head of Marketing Communications and lead a team of up to seven colleagues.

What you’ll do

• Lead the creation and end-to-end delivery of UK marketing activity, from initial concept and creative development through to production, deployment and measurement.
• Lead, motivate and develop a team of marketing professionals, creating a strong culture focused on performance, impact and outstanding delivery.
• Deputise for the Head of Marketing Communications, helping translate our Marketing strategy into distinctive, integrated campaigns.
• Oversee campaign performance, ensuring activity remains on track and on budget while delivering return on investment, revenue and audience growth.
• Set and manage marketing activity and budgets, developing media buying and placement strategies that maximise reach, impact and effectiveness.
• Act as the key day-to-day interface with our creative agency, ensuring work is distinctive, high quality and achieves campaign objectives.
• Protect and strengthen the British Airways brand by ensuring the right positioning, tone, messaging and narrative across UK marketing activity.
• Use customer insight, campaign data and performance analytics to inform investment decisions and continually optimise activity.
• Balance long‑term brand‑building activity with tactical and fast‑response communications, continually prioritising around changing business needs.
• Build strong relationships across Marketing and the wider business, aligning activity and bringing teams together to deliver shared objectives.
• Ensure campaigns are legally compliant while encouraging a test, learn and adapt approach across the team.

What you’ll bring to British Airways

You bring an inspiring and inclusive leadership style, combining strategic thinking with the energy and commercial focus to turn ideas into impactful marketing. You’re comfortable taking a broad view of the business and external landscape, while knowing when to get closer to the detail and make confident decisions.

You’re creative, collaborative and naturally curious, with strong judgement and the ability to translate complex challenges into clear, compelling narratives. You understand audiences, channels and marketing best practice, and use data, analytics and insight to challenge thinking, shape investment decisions and continually improve performance.

Your leadership will be evident through the relationships you build and the teams you develop. You’re confident advising, challenging and influencing senior stakeholders and external partners, while creating an environment where colleagues are empowered to perform at their best. Resilient and adaptable, you thrive in a fast‑paced environment and remain calm and decisive when priorities change.

Your experience

• Significant marketing experience gained within a large organisation and/or marketing agency.
• Proven experience leading and developing a team to deliver strong results.
• Significant experience and capability in media planning.
• Experience managing budgets and media investment, with a strong focus on value and return on investment.
• A strong and recent track record of developing and delivering successful marketing campaigns with measurable impact.
• Strong commercial acumen and the ability to balance brand and commercial objectives.
• Experience applying measurement, data and insight to improve marketing performance and inform decision-making.
• Strong evidence of building relationships and developing coalitions across different teams and stakeholders.
• Sound judgement, including experience managing risk and reputational considerations.

What we offer:

We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.

From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.

At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.

We never stand still, and we don’t expect our people to either.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.