Executive Travel Copywriter (Hybrid)

IAG Loyalty; Crawley; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

British Airways Holidays, part of IAG Loyalty, is seeking a Copywriter Executive to craft engaging, accurate travel content across our digital channels. You will shape destination guides, hotel descriptions and campaigns, ensuring clear, customer-focused storytelling that aligns with brand and editorial standards.

You will collaborate with Marketing, Product and Digital Experience teams, apply SEO principles, and bring creative ideas to enhance content and user experience, including exploring

Qualifications

• Experience writing, editing and proofreading customer-facing digital content.
• Excellent writing skills with adaptable tone for different audiences and channels.
• Strong attention to detail and commitment to high-quality content.
• Good understanding of SEO principles and experience with content management systems.
• Strong research skills to turn complex information into clear content.
• Great organisational skills to manage multiple briefs and deadlines.
• Collaborative approach to work with different teams to deliver outcomes.
• Curious and creative mindset about how digital content and AI tools evolve.

Responsibilities

• Create engaging, customer-focused copy across digital channels (destinations, campaigns, partnerships, social media).
• Write, edit and publish accurate hotel and product descriptions to aid decisions.
• Bring BA Holidays brand to life through clear storytelling.
• Apply SEO and GEO best practices to content discoverability.
• Research destinations and products to ensure content is accurate and useful.
• Collaborate with Marketing, Product, Sourcing and Digital Experience teams to deliver campaigns.
• Review and proofread content to maintain editorial and brand standards.
• Manage multiple briefs and deadlines, ensuring timely delivery.
• Use customer insight and content performance to improve digital experiences.
• Suggest ideas to improve content processes and tools, including AI-assisted content.

Skills

Creative writing

Editing

SEO knowledge

CMS/web publishing

Research skills

Attention to detail

Team collaboration

Content strategy

Tools

CMS

Web analytics

Job description

British Airways Holidays, part of IAG Loyalty, is seeking a Copywriter Executive to craft engaging, accurate travel content across our digital channels. You will shape destination guides, hotel descriptions and campaigns, ensuring clear, customer-focused storytelling that aligns with brand and editorial standards.

You will collaborate with Marketing, Product and Digital Experience teams, apply SEO principles, and bring creative ideas to enhance content and user experience, including exploring