Omnichannel eCommerce Activation Manager

STADA Thornton & Ross; Reading; Hybrid; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Annual bonus

Salary Sacrifice Pension (8% employer)

Free winter flu jab

Wellbeing support

EV charging on-site

Cycle to Work

Enhanced Family Leave

Job summary

STADA UK Thornton & Ross is seeking an experienced eCommerce Activation Manager to own the online activation strategy for our Consumer Health portfolio across key retailer.com partners in Reading and the UK. You will lead end-to-end campaigns, define content standards, govern product data, and shape ROI-driven retail media investments, collaborating with CHC Marketing, Digital, Sales and external agencies.

Hybrid working is offered with three office days per week and two days remote, plus a

Qualifications

• 3–5+ years’ experience in digital marketing, eCommerce activation, shopper marketing or media.
• Bachelor’s degree in Marketing, Business, Digital, Design or related field.
• Strong ROI-driven growth mindset and ability to pitch opportunities internally.

Responsibilities

• Develop UK omnichannel eActivation strategy and customer-level plans that connect digital channels and retailer.com across the full consumer journey.
• Own PIM governance for CHC eCommerce, defining content standards and data models while coordinating with IT/Data and global teams.
• Lead strategy and planning for retail media and onsite activation, setting objectives and investment guidelines for placements like sponsored search and banners.
• Define KPI frameworks for eActivation, use dashboards and AI-enabled analytics to track performance and drive optimization.
• Collaborate with media agencies, IT/Data teams and retailer partners to scale best practices across brands and accounts.

Skills

Digital marketing

eCommerce activation

Paid media planning

Data analysis

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Job description

STADA UK Thornton & Ross is seeking an experienced eCommerce Activation Manager to own the online activation strategy for our Consumer Health portfolio across key retailer.com partners in Reading and the UK. You will lead end-to-end campaigns, define content standards, govern product data, and shape ROI-driven retail media investments, collaborating with CHC Marketing, Digital, Sales and external agencies.

Hybrid working is offered with three office days per week and two days remote, plus a