Senior Brand Manager — Hybrid, Data‑Driven Growth

STADA Arzneimittel AG; Reading; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid working policy

25 days annual leave

Pension scheme

Electric Car Scheme

Wellbeing programme

On-site EV charging

Career development

Job summary

STADA UK Thornton & Ross is seeking a Senior Brand Manager to shape and execute long-term brand and portfolio strategy in the UK CHC market. You will lead cross-functional teams, drive in-market excellence, and deliver insight-led decisions to fuel sustainable growth across activation, analytics and innovation.

You will own P&L and budgets, partner with Sales to optimise promotions, and mentor Brand Managers while building a high-performance marketing culture within a supportive, inclusive

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4+ years of experience in FMCG or Consumer Health (strong advantage).
• Strong executional capability with ambition to deliver best-in-class brand building.
• High energy, hands-on approach with a growth mindset.
• Strong analytical capability and comfort with digital, insights and performance data.
• Demonstrated commercial acumen with understanding of P&L drivers.

Responsibilities

• Lead the development of long-term brand strategies and annual brand plans with a consumer-centric approach.
• Own activation roadmap across ATL, BTL, digital, PR, shopper and e-commerce.
• Drive portfolio prioritisation, resource allocation and scenario planning to maximise growth.
• Oversee day-to-day brand execution and empower Brand Managers.
• Monitor competitive dynamics and shape brand positioning and category strategy.
• Own full brand P&L and A&P budget strategy with ROI discipline.
• Lead monthly performance reviews and translate data into strategic recommendations.
• Build performance dashboards and reporting to improve visibility and decision-making.
• Partner with Sales to optimise promotions and unlock distribution opportunities.
• Lead NPD/EPD projects and contribute to the medium-term innovation roadmap.

Skills

Brand management

Cross-functional leadership

Analytics

Commercial acumen

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Job description

STADA UK Thornton & Ross is seeking a Senior Brand Manager to shape and execute long-term brand and portfolio strategy in the UK CHC market. You will lead cross-functional teams, drive in-market excellence, and deliver insight-led decisions to fuel sustainable growth across activation, analytics and innovation.

You will own P&L and budgets, partner with Sales to optimise promotions, and mentor Brand Managers while building a high-performance marketing culture within a supportive, inclusive