Strategic Media Activation Lead

WPP; Greater London; Hybrid; GBP 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Retirement plan

Dental insurance

Vision insurance

Paid time off

Employee discounts

Mental health days

Hybrid work schedule

Zusammenfassung

WPP is seeking a Media Activation Lead for a 12-month FTC in the UK. You will oversee cross-channel campaigns, align plans with client KPIs, and build strong client relationships while guiding team capability and capacity planning.

The role champions best practices and continuous improvement within a hybrid UK office setting. The position requires senior leadership experience in Digital Media, with a track record of managing large campaigns across multiple countries and platforms, including

Qualifikationen

• Proven experience at Business Director level in a Digital Media or Advertising role.
• Proven Project Management, Leadership and People Management Experience.
• Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats.
• Extensive Experience with planning and directly managing large-scale media campaigns across AdWords, DV360, Bing Ads, Facebook, Twitter.
• Experience of managing vendor relationships.
• Regularly contributes to platform best practices and campaign processes.
• Experience with Google stack and GMP & AdWords certifications (desirable).
• Experience with running campaigns across multiple countries / languages.

Aufgaben

• Be accountable for strategic oversight of designated account campaigns and ensuring these are woven into the overall cross-channel campaign strategy, while ensuring high work quality and expectation management across the team.
• Gain a more strategic understanding of our clients’ business and KPI; ensure that plans are geared towards these business goals and KPIs.
• Develop strong relationships with key clients, and collaborate with them to support, inform and guide their roadmaps and goals to meet/exceed objectives.
• Ensure your team is acting as trusted advisors for campaign items and wider business priorities.
• Keep up to date with latest industry news, proposing trends and insights to clients.
• Support the team Client Partner/Director and Head of Google Activation in capacity planning for the wider team.
• Support pod leads to ensure resources, skills and guidance to deliver goals and exceed expectations.
• Develop and maintain team development plans and share with Head of Google Activation and channel leads.
• Develop positive team culture and model essential behaviours.
• Provide timely feedback and recognition for performance.
• Lead agency-wide continuous improvement projects regarding processes and quality standards.

Kenntnisse

Business Director level

Project management

People management

Media planning fundamentals

Campaign management across DSPs

Vendor relationships

Campaign processes

Google stack & GMP/Adwords

Multi-country campaigns

Tools

DV360

Google Ads

Bing Ads

Facebook

Twitter

GMP

Jobbeschreibung

WPP is seeking a Media Activation Lead for a 12-month FTC in the UK. You will oversee cross-channel campaigns, align plans with client KPIs, and build strong client relationships while guiding team capability and capacity planning.

The role champions best practices and continuous improvement within a hybrid UK office setting. The position requires senior leadership experience in Digital Media, with a track record of managing large campaigns across multiple countries and platforms, including