New Business Sales Executive

Aerials Ltd; Greater London; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Commission based on performance

Company laptop provided

Unlimited access to training

Job summary

Aerials Ltd, located in Perivale, is seeking an experienced New Business Sales Executive to drive growth in the construction industry. This full-time, office-based role involves generating leads, managing sales cycles, and building client relationships.

The ideal candidate will have proven B2B sales experience, attention to detail, and the ability to thrive under pressure. The position includes unlimited training, mentorship opportunities, and a path for career progression within the company.

Benefits include a competitive commission scheme, car allowance, and a pension enrollment.

Qualifications

• Strong attention to detail and organizational skills.
• Proven experience in a B2B sales or business development role.
• Ability to handle sensitive information.

Responsibilities

• Generate new business leads through prospecting and networking.
• Manage the full sales cycle from initial contact to closed deal.
• Prepare and present client proposals.

Skills

Attention to detail

Interpersonal skills

Critical thinking

Sales experience

Microsoft Office

Communication skills

Education

BTEC/NVQ Level 3 or higher

HNC or HND in a related discipline

Tools

CRM tools (SimPRO preferred)

Job description

We are a small family‑run business offering specialist system installation services to the construction industry, primarily within the new build housing sector. We are now seeking a proactive and results‑driven New Business Sales Executive to join us full‑time. This office‑based role will play a key part in growing our customer base and driving sales performance across new and existing sectors.

Reporting directly to the Managing Director, the successful candidate will be responsible for generating new business opportunities, closing sales, and nurturing long‑term client relationships. We’re looking for a dynamic professional ready to thrive in a high‑performance environment and contribute to our ambitious growth goals.

Key Areas of Responsibility

• Generating new business leads through prospecting, networking, and outreach
• Managing the full sales cycle from initial contact to closed deal
• Meeting with potential clients to understand their requirements and propose tailored solutions
• Preparing and presenting client proposals, quotations, and tenders
• Developing and maintaining a strong pipeline of prospects
• Managing CRM records and tracking performance data
• Supporting tender submissions and contributing to commercial strategy
• Collaborating with internal teams including design and estimation to deliver compelling proposals
• Regular reporting to Directors with accurate sales activity and forecast updates

Key Performance Indicators (KPIs)

• Quarterly Sales Targets and Bonus Thresholds
• Minimum of 60% New Business vs. 25% Existing / 15% Maintenance sales ratio
• Deal Conversion Rate (Leads to Closed Won)
• CRM Data Accuracy and Pipeline Management
• Proactive activity rate (e.g., calls/emails/meetings per week)

Required Experience, Knowledge & Skills

• Strong attention to detail and organisational skills
• Excellent interpersonal & communication skills
• Ability to remain effective even when working under pressure
• Ability to handle sensitive and confidential information
• A driven and optimistic team player
• Critical thinking and problem‑solving skills
• Honesty, Integrity and reliability
• Flexibility in approach and outlook when the situation demands
• Proven experience in a B2B sales or business development role, ideally within construction or technical services
• Knowledge of CCTV, TV/SAT, Access Control, or related installations is advantageous
• Competency with Microsoft Office suite (especially Outlook and Excel)
• Familiarity with CRM tools (experience with SimPRO is beneficial)
• Strong written and verbal communication skills
• Experience preparing quotations and tenders is desirable

Expected Qualifications

• BTEC/NVQ Level 3 or higher
• HNC or HND in a related discipline
• CSCS/ECS Card (preferred)
• Evidence of professional sales training or CPD

Future Developments and Opportunities

The successful candidate will have access to unlimited training and mentoring. Progression to a senior sales or account management role is available for high performers. As the company continues to grow, this position could evolve into a leadership role for those demonstrating strong commercial acumen and consistent success.

What's on Offer

• Commission: x% of GP + x% bonus for achieving quarterly targets (after probation period)
• Car Allowance: £xxx/month (after probation period)
• Location: Office-based in Perivale, UB6 7LA
• Hours: 8:00 AM – 4:00 PM, Monday to Friday
• Holidays: 20 days + Bank Holidays + 1 extra day for your birthday
• Equipment: Company laptop provided
• Pension: Enrolment in government pension scheme
• Training: Unlimited access to professional development resources

Note: This is an equal opportunity employer. The company is committed to providing a diverse and inclusive workplace.