New Business Growth Manager

VML; Greater London; Hybrid; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, part of WPP, is seeking a commercially-minded New Business Manager to join our growth team in London. Reporting to the New Business Director, you will drive pursuit efforts and shape our agency’s future growth through proactive prospecting and rigorous opportunity management.

You will lead complex pitches, develop compelling materials, and coordinate across capabilities to deliver measurable commercial results. This role emphasizes relationship-building and data-driven decision making.

Qualifications

• Experience in a new business or business development role within an agency, consulting, or communications environment.
• Track record of supporting new business strategies and pursuit plans with commercial outcomes.
• Experience managing competitive pitches (RFIs/RFPs) and developing compelling pitch materials.
• Strong commercial acumen with understanding of client challenges and evolving communications landscape.
• Excellent project management to handle multiple opportunities without compromising quality.
• Analytical, data-informed decision making and strong stakeholder management.
• Outstanding written, verbal, and presentation skills; ability to distill complex information into clear narratives.

Responsibilities

• Support the New Business Director in executing the new business strategy to achieve revenue and pipeline targets.
• Take a proactive role in prospecting, including target account lists, routes to market, and engagement programmes.
• Manage end-to-end RFIs, RFPs, credentials requests, and chemistry meetings from qualification to outcome.
• Coordinate integrated pitch and pursuit initiatives across capabilities, disciplines, and partners.
• Maintain a clear view of live opportunities, ensuring momentum and accountability across the pipeline.
• Use data and insight to inform decision-making and prioritisation of opportunities.
• Develop high-quality credentials presentations, case studies, and client meeting materials.
• Support maintenance and continuous improvement of new business infrastructure, sales tools, and content libraries.
• Build strong relationships with internal stakeholders, agency leadership, and WPP partners.

Skills

New business development

Client relationships

Pitch creation

Project management

Salesforce

Tools

Salesforce

Job description

VML, part of WPP, is seeking a commercially-minded New Business Manager to join our growth team in London. Reporting to the New Business Director, you will drive pursuit efforts and shape our agency’s future growth through proactive prospecting and rigorous opportunity management.

You will lead complex pitches, develop compelling materials, and coordinate across capabilities to deliver measurable commercial results. This role emphasizes relationship-building and data-driven decision making.