Senior New Business Manager

WPP Company; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WPP Production is seeking a Senior New Business Manager to drive growth by leading complex, high-value opportunities end-to-end. You will shape the narrative, position solutions, and deliver integrated pitches that translate client challenges into compelling responses.

Working with senior stakeholders across WPP Production and the wider WPP network, you will craft cohesive stories and winning proposals. You will balance strategic thinking with creative execution, guiding pricing and value

Qualifications

• Exceptional writing and storytelling skills to shape clear narratives from complex inputs.
• Strong strategic thinking to translate client challenges into solutions.
• Proven ability to lead end-to-end pitch or proposal processes.
• Confident communicator with experience presenting to senior stakeholders.
• Highly organised with ability to manage multiple high-value opportunities and large content volumes.

Responsibilities

• Lead high-value opportunities end-to-end from brief to submission and presentation.
• Define the pitch narrative, positioning and cohesive story across content.
• Design and articulate client solutions, including operating models and value propositions.
• Translate inputs into structured, persuasive client-facing responses.
• Develop high-impact written content: pitch decks, RFI/RFP responses, presentations.
• Present and support client-facing sessions and pitch meetings.
• Collaborate with WPP Production, WPP OpCos and partners on integrated opportunities.
• Contribute to pricing narrative and value framing.

Skills

Storytelling

Strategic thinking

Pitch development

Client storytelling

Executive communication

Organisation

Job description

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Senior New Business Manager do at WPP Production?

The role

The Senior New Business Manager plays a critical role in driving growth for WPP Production, leading complex, high-value opportunities end-to-end and shaping how we respond to and win new business. This is a strategic and creative role, responsible for defining the narrative, positioning and overall solution behind each pitch. You will take ownership of how we translate client challenges into clear, differentiated and commercially compelling responses. Working closely with senior stakeholders across WPP Production and the wider WPP network, you will lead the development of integrated proposals - bringing together strategy, operations, creative and production into a single, cohesive story. You will also help shape the strategic approach for each opportunity, ensuring the structure, messaging and positioning reflect WPP Production's proposition and competitive advantage. You will balance creative thinking with commercial understanding - clearly articulating how our operating models work, why they are effective, and the value they deliver for clients. This is an opportunity to work on some of the most exciting and complex opportunities in the industry, with real influence over how we position ourselves and how we win.

Key areas of responsibility

• Lead and own high-value opportunities end-to-end, from initial brief through to submission and presentation
• Define the pitch narrative, positioning and "red thread", ensuring a clear, compelling & cohesive story throughout
• Design and articulate client solutions, including operating models and value propositions, clearly demonstrating how they work and the value they deliver
• Translate complex inputs into clear, structured and persuasive client-facing responses
• Lead the development of high impact written content, including pitch decks, RFI/RFP responses and presentations, owning the narrative across all content
• Present and support client-facing sessions, including credentials presentations and pitch meetings
• Lead and align senior stakeholders around a single, cohesive response
• Build strong relationships with key stakeholders across WPP Production, WPP OpCos and partners, enabling effective collaboration across opportunities
• Ensure all outputs are strategically strong, consistent and clearly differentiated
• Collaborate across WPP agencies on integrated, multi-disciplinary opportunities
• Contribute to and help shape commercial strategy, including pricing narrative and value framing
• Monitor competitor activity and industry trends to ensure WPP Production's positioning remains competitive
• Identify opportunities to improve & drive innovation in how we approach, structure and deliver pitches
• Mentor and support New Business Managers and Executives, raising standards across the team

What good looks like (key requirements)

• 7+ years' experience in a new business or client growth roles within a creative, production or agency environment
• Exceptional writing and storytelling skills, with the ability to shape clear, persuasive narratives from complex inputs
• Strong strategic thinking, able to translate client challenges into structured, compelling solutions and responses
• Proven experience leading complex pitch or proposal processes end-to-end
• Confident communicator, with experience presenting to and influencing senior stakeholders
• Highly organised, with the ability to manage multiple high-value opportunities and large volumes of content simu