Senior New Business Manager, Deals — Growth Focus

BDO UK; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

BDO UK is seeking a Senior New Business Manager in London to drive new business generation within the Deals team. You will lead targeted outreach, convert conversations into qualified meetings, and progress SQLs with disciplined follow-up. You will coach juniors and uphold CRM discipline across campaigns.

The role emphasizes collaboration with Sales, Marketing and GTM, using a shared sales methodology to deliver early-stage relationships and measurable pipeline growth.

Qualifications

• Experience in new business development in a complex B2B environment.
• Ability to generate meetings through credible, issue-led outreach.
• Strong qualification discipline and balance of volume with quality.
• CRM discipline and attribution awareness in reporting and tracking.
• Coaching or development of junior colleagues in sales processes.

Responsibilities

• Execute targeting and outreach activity against priority lists with quality and consistency.
• Tailor outreach using buyer needs and propositions.
• Convert conversations into qualified meetings and early-stage relationships.
• Progress SQLs from campaigns with clear follow-up discipline and next steps.
• Deliver clean handoffs to Partners/Account teams with proper packs and follow-through.
• Coach juniors on outreach excellence, qualification discipline, and CRM discipline.
• Contribute to team learning sessions and onboarding.

Skills

New business development

Lead generation

Outbound sales

Stakeholder engagement

CRM discipline

Cross-functional collaboration

Performance dashboards

Coaching

Tools

Microsoft Dynamics (CRM)

Job description

BDO UK is seeking a Senior New Business Manager in London to drive new business generation within the Deals team. You will lead targeted outreach, convert conversations into qualified meetings, and progress SQLs with disciplined follow-up. You will coach juniors and uphold CRM discipline across campaigns.

The role emphasizes collaboration with Sales, Marketing and GTM, using a shared sales methodology to deliver early-stage relationships and measurable pipeline growth.