New Business Development Manager – CPG/FMCG Brands

Vertical Advantage; Reading; On-site; GBP 39,000 - 65,000; Full time

Benefits offered by this job

Uncapped commission

Autonomy to own deals

International growth focus

Job summary

Vertical Advantage is recruiting an ambitious closer to own new business end-to-end in a fast-growing software and data business. You’ll prospect, qualify, and close deals, selling digital shelf analytics and RGM suites to CPG/FMCG clients with autonomy and real ownership.

You’ll use a modern tech stack (ZoomInfo, HubSpot, Lemlist) and collaborate with a Head of Sales and SDR to build a scalable pipeline, expanding into international markets and driving rapid progression for high performers.

Qualifications

• Proven B2B SaaS sales experience.
• Experience selling to CPG/FMCG is a strong plus.
• Strong prospecting and stakeholder management skills.
• Familiar with MEDDICC / SPIN / Challenger frameworks.

Responsibilities

• Own the full sales cycle from prospecting through to close.
• Generate pipeline and convert leads with a strong tech stack (ZoomInfo, HubSpot, Lemlist).
• Map accounts and engage decision-makers to initiate deals at the right level.
• Run a structured sales process (MEDDICC / SPIN / Challenger) with 10–15 active opportunities.
• Win new logos and expand existing accounts into new international markets with CS team.

Skills

B2B sales

SaaS

Prospecting

Account planning

Stakeholder management

Negotiation

Structured process

Tools

HubSpot

ZoomInfo

Lemlist

Job description

We're partnering with a fast-growing software and data business that sits right at the intersection of the four forces shaping the modern economy: software, tech, AI and data. It sells into some of the biggest household-name FMCG brands in the world. Their platform is already relied on daily by major global CPG names, and they're scaling internationally at real pace, with an ambition to double revenue inside 12 months. To power that, they're building a best-in-class commercial team, and they want an ambitious, hungry closer to own new business from end to end.

Why this one's worth a look

This isn't a cog in the machine sales seat. You'll be given real ownership early and the autonomy to run with it, selling two market-leading products: digital shelf analytics, and a revenue growth management (pricing & promo) suite sold into category management and RGM teams. Because the business spans software, tech, AI and data, there's always more to learn, so it suits someone genuinely curious who wants to understand how the product creates value, not just pitch it.

The culture is a big part of the draw: a supportive, team-before-self environment with a lot of ex-FMCG expertise in the business, so the product knowledge and client empathy around you are excellent. It's dynamic, collaborative and built to help you do your best work, with genuine investment in your development and fast progression for people who step up.

Responsibilities:

• Own the full sales cycle, from prospecting through to close.
• Generate your own pipeline as well as converting leads passed from marketing and strategic partners. You'll be set up to succeed with a strong tech stack (ZoomInfo, HubSpot, Lemlist) and the backing of a Head of Sales and an SDR.
• Map accounts, qualify internal hierarchies, and engage decision-makers and influencers to initiate deals at the right level.
• Run a structured sales process (MEDDICC / SPIN / Challenger) with meticulous pipeline hygiene, comfortably managing 10–15 active opportunities at once.
• Win new logos and expand existing accounts into new international markets alongside the CS team.

Requirements:

• Proven B2B sales or business development experience, ideally in SaaS, tech, data or consulting.
• Experience selling to, or a clear understanding of, the CPG/FMCG market (a strong plus).
• Strong prospecting, account planning and senior stakeholder management skills.
• The tenacity and creativity to think your way around problems, and the discipline to run a structured process.
• Resilient, coachable and commercially driven, someone who enjoys closing and immediately looks for the next thing to build on.

What's on offer

• Up to £65,000 base with genuinely uncapped commission and double OTE, rewarding both new-logo wins and account expansion.
• Significant ownership and autonomy in a high-growth, international business.
• Clear, fast progression for people who deliver.
• A collaborative, supportive, team-first culture.