EMEA CRM Marketing Lead: Lifecycle & Growth

Fender; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Fender Musical Instruments Corporation (FMIC) is seeking a data-driven CRM Marketing Manager for the EMEA region to strategize, execute, and expand lifecycle campaigns. You will collaborate across teams to grow engagement, loyalty, and conversions through personalised communications.

The role emphasises data insights, segmentation, and A/B testing to optimise email performance, deliverability, and ROI while ensuring GDPR compliance and cross-functional alignment with marketing and eCommerce

Qualifications

• Substantial experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale.
• Expert experience in CRM tools such as Iterable, Wunderkind, Amplitude, Tableau etc.
• Strong understanding of customer segmentation, behaviour, and consumer insights
• Notable experience in consumer-facing product marketing and subscription-based products
• Background in content planning, briefing, and strategy
• Ability to see from the consumer’s perspective and serve as their advocate
• Passionate about understanding consumer behaviour with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships
• Demonstrated critical thinking skills with an ability to make decisions for the business
• Team player; ability to work proactively with all business divisions and drive results
• Previous experience building a CRM program
• Experience managing projects through Workfront, Trello, or similar platforms
• Solid understanding of GDPR and its effects on CRM
• Effective cross-functional communication and organisational navigation

Responsibilities

• Own strategy, performance, execution, and expansion of CRM programs in the EMEA region.
• Develop and implement CRM strategies and campaigns to enhance customer engagement, loyalty, and retention in the EMEA region.
• Partner with eComm team to evolve and optimize Fender EMEA’s overall customer engagement and conversions, and drive growth of CRM channel impact.
• Drive ongoing optimisation through a comprehensive A/B testing strategy to improve email deliverability, open, click-through, and conversion rates and develop best practices.
• Utilise customer data and insights to segment audiences, ensuring personalised communications that are relevant and effective.
• Monitor and analyse CRM campaign performance metrics (conversion rates, customer lifetime value, retention rates) to optimise effectiveness and ROI, report campaign metrics to leadership on daily/weekly basis.
• Manage the end-to-end execution of CRM campaigns, covering planning, targeting,deployment, and performance analysis.
• Lead internal and external design and copy resources to drive asset and content creationand delivery.
• Maintain and enhance the CRM platforms, ensuring data accuracy, integrity, andcompliance with regulations
• Own the QA process for emails and related landing page content, including detailedproofreading for clarity, grammar, spelling, linking, and overall user experience.

Skills

Marketing automation

CRM strategy

Segmentation

Customer insights

Product marketing

Content planning

Cross-functional comms

GDPR awareness

Project management

Tools

Iterable

Wunderkind

Amplitude

Tableau

Job description

Fender Musical Instruments Corporation (FMIC) is seeking a data-driven CRM Marketing Manager for the EMEA region to strategize, execute, and expand lifecycle campaigns. You will collaborate across teams to grow engagement, loyalty, and conversions through personalised communications.

The role emphasises data insights, segmentation, and A/B testing to optimise email performance, deliverability, and ROI while ensuring GDPR compliance and cross-functional alignment with marketing and eCommerce