EMEA CRM Growth & Lifecycle Marketing Lead

Fender Musical Instruments Corporation; Greater London; On-site; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental plan

401(k)

Paid time off

Equipment purchase program

Job summary

Fender Musical Instruments Corporation is seeking a data-driven CRM Marketing Manager to lead ad-hoc campaigns and automated lifecycle programs across EMEA. You will drive engagement, retention, and winback by leveraging customer insights and segmentation.

Collaborating with cross-functional teams, you will optimise email deliverability, test strategies, and maintain CRM platforms with a focus on data accuracy and GDPR compliance.

Qualifications

• Substantial experience in marketing automation strategy with real-life examples of revenue growth and engagement at scale.
• Expert experience in CRM tools such as Iterable, Wunderkind, Amplitude, Tableau.
• Strong understanding of customer segmentation, behaviour, and consumer insights.
• Notable experience in consumer-facing product marketing and subscription-based products.
• Background in content planning, briefing, and strategy.
• Ability to see from the consumer’s perspective and advocate for them.
• Demonstrated critical thinking and decision-making for business impact.
• Team player with cross-functional collaboration across divisions.
• Experience building a CRM program and managing projects in Workfront, Trello, or similar.

Responsibilities

• Own strategy, performance, execution, and expansion of CRM programs in the EMEA region.
• Develop and implement CRM strategies and campaigns to enhance engagement, loyalty, and retention in the EMEA region.
• Partner with eComm team to evolve Fender EMEA’s customer engagement and conversions, driving CRM channel growth.
• Drive ongoing optimisation through a comprehensive A/B testing strategy to improve deliverability, open, click-through, and conversion rates.
• Utilise data to segment audiences for personalised communications.
• Monitor and analyse CRM metrics and report to leadership daily/weekly.
• Manage end-to-end execution of CRM campaigns from planning to deployment and analysis.
• Lead design and copy resources for asset creation and delivery.
• Maintain CRM platforms with data accuracy and regulatory compliance.
• Own QA for emails and landing pages, including proofreading for clarity and user experience.

Skills

Marketing automation

CRM strategy

Audience segmentation

A/B testing

GDPR compliance

Cross-functional collaboration

Content planning

Project management

Tools

Iterable

Wunderkind

Amplitude

Tableau

Job description

Fender Musical Instruments Corporation is seeking a data-driven CRM Marketing Manager to lead ad-hoc campaigns and automated lifecycle programs across EMEA. You will drive engagement, retention, and winback by leveraging customer insights and segmentation.

Collaborating with cross-functional teams, you will optimise email deliverability, test strategies, and maintain CRM platforms with a focus on data accuracy and GDPR compliance.