Global Planning Lead: Audience-First Media Strategy

Publicis Digital Experience; Greater London; Hybrid; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Pension

Private Medical cover

Shared Parental Leave

Reflection Days

Job summary

Starcom is recruiting a Global Planning Manager to shape audience-first media and campaign planning for LEGO. You’ll sit at the heart of the Publicis One team, uniting insight, creativity and media thinking to turn ambitious briefs into clear, compelling plans.

This highly collaborative role involves partnering with LEGO clients, creative agencies and specialists across insight, analytics, commerce and partnerships, with opportunities to influence LEGO’s global marketing activity.

Qualifications

• Strong media planning experience in an agency environment.
• Ability to turn data and audience insight into persuasive narratives.
• Collaborative with clients and internal teams.
• Curiosity and critical thinking; open to different perspectives.
• Knowledge of digital and cross-channel media.
• Experience with audience or research tools (GWI, TGI, social listening) and Excel/PowerPoint.
• Interest in LEGO categories is a plus but not essential.

Responsibilities

• Lead the development of audience-first media and campaign plans, turning insight and data into clear recommendations.
• Partner with LEGO stakeholders and agency teams, providing evidence-led planning guidance across briefs.
• Develop global media guidelines across Owned, Earned, Shared and Paid touchpoints.
• Bring together specialists across Commerce, Data & Analytics, Insights and Partnerships to create connected, effective work.
• Use research and cultural understanding to uncover opportunities and build planning narratives.
• Maintain global media playbooks and planning frameworks for local markets.
• Play an active role in the wider Publicis One LEGO team, contributing to briefs and opportunities.

Skills

Media planning

Data-driven storytelling

Collaborative mindset

Critical thinking

Digital media knowledge

GWI/TGI or social listening

Excel & PowerPoint

Tools

Excel

PowerPoint

GWI

TGI

Social listening tools

Job description

Starcom is recruiting a Global Planning Manager to shape audience-first media and campaign planning for LEGO. You’ll sit at the heart of the Publicis One team, uniting insight, creativity and media thinking to turn ambitious briefs into clear, compelling plans.

This highly collaborative role involves partnering with LEGO clients, creative agencies and specialists across insight, analytics, commerce and partnerships, with opportunities to influence LEGO’s global marketing activity.